This bad news is something all marketers have already heard and accepted:
Consumer attention span is super short, which makes it super challenging to engage them.
And yet, the good news is also here:
Attention span is evolving, which means
As a video marketer, editing might be the most important part of post-production. If you can’t seamlessly weave your shots together or get your cut to hit the right frame, your video will seem unpolished and disengage your viewers.
Here’s the nice thing about video advertising — it’s the ad format with the highest engagement rates on the internet, and since mobile video viewing is breaking records in 2018, more and more people are ready to watch your video …
