To help those of you looking for a way to sharpen your skills, we’ve put together a detailed list of ways you can start using Excel to simplify your marketing tasks. Complete with templates, these suggestions will have you making strides in no time.Continue Reading
The enterprise sales cycle is typically measured in months, if not years. Products and services are often complex, and when you’re helping companies automate their vendor payments like I am, you’ll end up working through some process changes. Quite often, the sale involves a significant amount of dialogue around changing the “status-quo”.Continue Reading
Marketing is something that evolves every day, and we have tactics that move in and out of vogue. Some of them stick around, adapting to the tech, and others disappear completely. One of the trends that has gathered enormous traction is that of personalization, and that brings us to account-based marketing and the trends it…Continue Reading
