How many different productivity tools do you use?
And how many hours have you spent searching for an email, assignment card, or document, simply because you have so many tools and systems? Maybe that’s why there are project managers — …
6 months ago, I didn’t care a hoot about augmented reality games. But as marketers, they are about to become real darn important to all of us.
In California, two men were playing the new mobile sensation Pokemon Go. They …
If you’re in marketing, you know that headlines are important. But did you know that subheadlines are just as important?
Sure, the headline is responsible for capturing a visitor’s attention … but then what?
To give you a better sense …
List posts, also called list-based posts or “listicles,” are one of the most popular blog post types out there. Not only do readers like list posts, but blog post authors like to write them too. Why? Because they tend to …
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Gone are the days where “I’m not creative enough” or “I don’t have any design experience” serve as sound excuses for avoiding design entirely. Thanks to new technology, it’s possible for pretty much anyone to create optimized graphics to support …
When you first implemented inbound marketing for your business, you knew that you were building a system that utilized high quality content to help generate high quality leads from your website. Flashes of the film Field of Dreams probably kept …
When it comes to preserving phone battery, people have been known to get a little crazy.
In fact, back in July, a Long Island teen actually hopped on stage at a Broadway show in an attempt to charge his cellphone …
Words are hard.
Whether you’re a published author or just getting started with blogging, it’s not always easy to string words together in a way that makes sense, sounds good, and makes the reader feel something.
But every marketer should …
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It’s not easy to get your company noticed these days. Attention spans are shorter, and companies are publishing more content than ever before.
So what should companies be doing to rise above the deluge of content online?
The folks …
Close your eyes and picture a one-page, typed document — maybe a resume, or a letter — that uses the font Times New Roman. Now, change the font of that document to Courier. Now to Comic Sans.
The look and feel of the document would …
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Inbound marketing campaigns are made up of a lot of different elements, making it easy to forget a piece of the puzzle if you’re not careful.
Did you send a well-segmented email? Do you have engaging tweets and Facebook posts …
It’s no secret that if you want to drive traffic to your website, convert that traffic into leads, and establish thought leadership, you should be publishing blog posts on a regular basis. The more often you blog, the …
Did you know that Twitter was launched less than 10 years ago? Or that Instagram is only five years old?
One of the most exciting things about the internet is the pace at which innovation happens. New products can quickly …
We (and the rest of the internet for the past decade) have already spent some time convincing you of the importance of acquiring online reviews for your business. So let’s just assume you’re sold on the benefits of having a …
