In this episode, Leslie Householder speaks to members of the Church of Jesus Christ of Latter-day Saints, taped at a women’s retreat. (Includes kitchen noises and sounds of children.) If you’ve ever needed the Lord to intervene and send help for a problem that was bigger than you, listen to this podcast. You’veContinue Reading
Sometimes an event is so remarkably big that it completely takes over social media for a few hours, or even days. Think back to the last awards show, sporting event, or viral meme — how many tweets about it popped onto your Twitter timeline? When more than 9,000 tweets areContinue Reading
YouTube has over one billion users worldwide, and they all watch different types of videos every day. What’s your favorite type of video to watch on the platform? As it turns out, your video preferences may vary depending on your date of birth: Influenster surveyed nearly 8,500 YouTube users ofContinue Reading
Feel like you missed the best agency projects, ad campaigns, and creative videos from this month? No worries — we’ve got you covered. March brought us some delightfully unexpected ad concepts, including a floating house, a child replacement program for dog lovers, and an e-commerce version of Hamlet we didn’t even knowContinue Reading
Whether it’s International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday. Whenever I log onto Twitter, I quickly scan what’s trending on the left-hand side of the screen. Have you ever had this experience — whenContinue Reading
In February 2016, the U.S. magazine Bon Appétit released its inaugural culture-themed issue, in which it explored — among other topics — just how we became so obsessed with food. Some believe it began with food permeating popular culture — for example, with televised cooking and restaurant exploration shows. Whatever it is, this obsession has left marketersContinue Reading
Inbound marketing has flooded us with information and data. Some of us data geeks have never been happier. For others, the volume of metrics and KPIs (key performance indicators) can be overwhelming. If you’re a non-profit focused on increasing donations and donors, here’s a list of the 10 KPIs, putContinue Reading
New copy isn’t better just because it’s new. You can’t just give your copy a “refresh” or aimlessly fiddle with headlines to get a huge boost in conversions. These kinds of false hopes (and complete lack of a process) are why so many conversion copywriting projects fail, and so manyContinue Reading
At the dawn of Snapchat’s IPO, the marketing and financial worlds alike are simply buzzing with speculation. Will it sink or swim? Will it thrive, despite allegedly slowing user growth? And will its public-traded life get off on the right foot — or will it stumble, in a fate similarContinue Reading
If your website takes longer than three seconds to load, you could be losing nearly half of your visitors, according to data from Akamai. It’s pretty simple: the faster the speed of your website, the happier your visitors will be. Optimizing page load time leads to noticable improvements in customer experience,Continue Reading
It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space. No longer is it a niche photo-messaging service — it’s becomeContinue Reading
When you’re trying to get somewhere — by foot, train, bus, or car — how do you pass the time? I’m one of those people who always has to be listening to something. Whether it’s a new Spotify playlist or the latest episode of a podcast, I use pretty muchContinue Reading
Known as the “Larry King of Hangouts”, Alex Mandossian is the CEO of Heritage House Publishing and co-founder of MarketingOnline.com, a community of entrepreneurs converting their passions into profits. In this special episode of the Rare Faith Podcast, Alex interviews Leslie Householder and her co-author Garrett B. Gunderson about theirContinue Reading
There’s quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. And within that landscape, people are straying from their desktops and laptops, and opting to get online via mobile with more frequency. At least, that’sContinue Reading