What’s the toughest part of writing a blog post?
For a lot of people, it’s the conclusion. You spend a long time — maybe hours — writing the perfect article. You do all the outlining, research, formatting, and then you get to the end. Now what do you say?
A lot of writers whip out a half-baked conclusion, or shirk it altogether. But if your conclusion is lame, then the whole piece falls flat.
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One of the biggest perks of a client-facing role — that you get to travel throughout the year — can also be its biggest drawback. As enjoyable as it is to grab a meal or coffee with your favorite clients, it can be incredibly stressful at times, too. Meetings take time away from deals you could be closing.
Our marketing agency Revenue River’s blog was boring.
Scratch that. It was boring and ineffective.
As an inbound marketing company that specializes in creating custom, beautiful websites for our clients in HubSpot’s COS, we were embarrassed when we looked at our blog compared to the designs we had implemented for others.
The best marketers I know are always on the lookout for clever hacks and tools to increase their conversion rates. They’re the ones to jump on Snapchat, or experiment with animated GIFs in email, or hack together a parallax scrolling landing page.
The best marketers I know also understand that these new tools and ingenious hacks don’t always pan out.
