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When it comes to marketing tactics, unfortunately there is no “Best if Used By” dates. But that doesn’t mean what worked last year — or even last week — will work today. In fact, some of the most popular digital marketing trends have reached the end of their shelf lifeContinue Reading
If you’re anything like most people, you can probably rattle off 100 different things you’d rather do than dig through your inbox. It starts to feel like a chore, because what’s in there isn’t very interesting. In fact, only 21% of consumers reported that they’ve received a memorable promotional emailContinue Reading
This is a longer article. If you’re feeling noncommittal at the moment, don’t read it. Save it. Bookmark this page for later, when you have more time. You’ll be glad you did, especially if your goal is to write articles of your own. Articles that lure readers in slowly, carefully,Continue Reading
I’m obsessed with fall and I don’t care who knows it. Give me a deliciously divisive seasonal latte, a freshly fallen leaves scented–candle, and ask Alexa to turn up the “Spooky Sounds,” because fall is here and I am here for it. Brands also love fall. It gives them the chanceContinue Reading
Amanda van der Gulik interviews me on how to apply the principles of prosperity while raising a young family, and how to teach children about money. Discover how the lessons can be applied as adults, too for greater abundance. Resources mentioned on the audio: Jackrabbit Factor free download Wealth PrinciplesContinue Reading
Recently it was necessary for me to write “my story” again, explaining the circumstances around how we discovered the prinicples I now teach and tripled our income in just a few months. As I wrote, I mentioned how I had personally hit an emotional “rock bottom” just before things beganContinue Reading
When you’re selecting cover photos, shared images, and other social media assets, knowing the basic image dimensions might not cut it. What if you want to make sure a certain part of your cover photo isn’t obstructed by your profile photo? And what’s the difference between shared link thumbnails, orContinue Reading
First and foremost, I need to give credit where credit is due. The idea for this post spawned from Steve Rayson’s incredibly interesting and well-researched post, “We Analyzed 100 Million Headlines. Here’s What We Learned.” Yes — I even borrowed the headline structure. But if you haven’t read Steve’s post,Continue Reading
As of March 2017, Facebook had 1.28 billion active users each day, and over 85% of those users were outside of the U.S. and Canada. With such a large portion of the world using Facebook, marketers everywhere know Facebook is an ideal place to reach and engage new audiences. You’veContinue Reading
When Brian McGrory, Editor-in-Chief of The Boston Globe, gave a talk at HubSpot’s Cambridge office this summer, he told us a story about a crucial leadership lesson he learned during his early days as head editor. At night, Brian would answer emails before bed, and it became a daily routineContinue Reading
The intimidators. The slackers. The credit-takers. The “I actually have another favor to ask”-ers. We’ve all encountered a difficult colleague in some form or another. In fact, experts estimate that between 6o and 80 percent of reported difficulties at work are caused primarily by strained relationships with coworkers. Research showsContinue Reading
Think about the last time you were on a conference call with someone in a different location. Did you run into any communication challenges — technical, or otherwise? Did you find yourself trying to speak up but failing to get a word in? If there were multiple people on thatContinue Reading
Gone are the days of the CMO who isn’t fluent in metrics, analytics, and spreadsheets. The internet has made marketing far more measurable (and therefore more accountable to the CEO) than ever before. But CMOs struggle to find the right metrics that will get them credibility, and show how marketingContinue Reading
You can’t go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy? According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy.Continue Reading
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