In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture. But there’s often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right? To that very lastContinue Reading
Social media can be an overwhelming place — even for the experts. Which networks should they use, what should they write, how frequently should they post, and does the time they post really matter? I analyzed HubSpot customer data for one week during the month of June — comprised ofContinue Reading
When it comes to product-centric events and announcements, advance leaks and rumors are nothing new for Apple. But something about this round was different. The pre-emptive reveals came with more detail, more clamor, and — at least for us — more excitement. “This,” we thought, “is going to be completelyContinue Reading
Here on the HubSpot blog, we’ve been writing content for a long time — more than 10 years. And for much of that time, our strategy for determining our editorial calendar has stayed the same: We’ve identified keywords we want to rank for in search, written a blog post aboutContinue Reading
**Sets alarm for 6am, checks email, goes to bed** **Wakes up to sound of alarm, turns off alarm, checks email** Does this routine sound familiar? I can’t be the only one that is nearly attached at the hip to my phone, checking email constantly. For over a decade now, emailContinue Reading
Last night, I began to read an excellent novel right before I went to bed. The plot twists! The engaging dialogue! The cliffhangers! It was a great read. But when I finally went to put the book down two hours later, I was completely wired and nowhere near sleep, andContinue Reading
Earlier this year, a handful of my extremely bright and capable colleagues compiled a report on topic clusters: a method using a single pillar page as the main hub of content for a given topic. All of your content assets related to that topic link back to the pillar page —Continue Reading
Chances are you’ve witnessed a social media fail sometime in the past year. It usually results from a sense of urgency, or a miscommunication that ignores common sense, all for the sake of gaining attention. It’s true: Follow just a bit of poorly-advised posting on social media, and you, too,Continue Reading
Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it’s up-to-date, innovative, and strong. After all, you’ve got more competition than ever. According to the Content Marketing Institute, 70%Continue Reading
Following its April 2017 white paper investigating the potential misuse of its platform, Facebook announced yesterday that it would be instituting new efforts to detect and block content — and accompanying ad spends — from fake accounts. It’s the latest result of investigations into potential use of the social networkContinue Reading
As marketers, we’ve gotten quite good at evolving our playbooks when it comes to SEO. But the changes we’ve seen to this point are nothing compared to what’s coming next. We’re no longer in the “early stages” of a new era of search — we’re here, now, witnessing new trendsContinue Reading
“Now ye may suppose that this is foolishness in me; but behold I say unto you, that by small and simple things are great things brought to pass; and small means in many instances doth confound the wise.” (Alma 37:6) The laws that we have discussed to this point are all principles of thought and … Continue reading The Law of Cause and Effect: a Principle of ActionContinue Reading
Two brothers sit beneath a tree after a long journey. One is a quantum physicist, the other a theologian. They are both hungry, and soon the wind blows and the tree sheds an armful of fruit. The physicist says, “How remarkable it is that my thoughts can cause the wind to blow so that the … Continue reading Who Pushed the Apple?Continue Reading
Just when you thought you understood SEO … search changed. Again.
“Understood” is a strong word. Search engine algorithms change at such a rapid tick, it’s hard to keep up with the best strategies to optimize your blog to rank on the first page of SERPs. But this change is a biggie, so hang onto your keywords for this one.