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If you’ve been managing a Facebook Page over the past few years, you’ve likely noticed a drop in how many of your fans have been viewing and interacting with your organic posts. This decline in organic Facebook reach came to a head in 2014, when marketers started picking up onContinue Reading
When I was growing up, it was a pretty big deal to have a computer with an operating system other than DOS. If you had an Apple, or even a computer with Windows, your house was the place to be. Not only were you likely to have the coolest games,Continue Reading
I’ll start by saying this: I am officially obsessed with growth hacking these days. I never thought of myself as a growth marketer, let alone a growth hacker. Maybe that’s because it’s a somewhat new concept — or a new name for a classic concept, at least. But as aContinue Reading
Companies often list email as one of their most powerful marketing channels. With email usage worldwide projected to reach 3 billion users by 2020, businesses simply have to continue using email marketing to reach their audiences if they want to scale quickly. But anyone who’s tried email marketing knows it’sContinue Reading
Logical fallacies — those logical gaps that invalidate arguments — aren’t always easy to spot. While some come in the form of loud, glaring inconsistencies, others can easily fly under the radar, sneaking into everyday meetings and conversations undetected. Having an understanding of these basic logical fallacies can help you more confidently parseContinue Reading
A few weeks ago, I had an alarming revelation: I’m a crappy listener. That came to light when someone important to me pointed out that I don’t seem to have any interest in what he does for work. “Your eyes just glaze over whenever I talk about my job,” he told me.Continue Reading
Every company has a culture, much like every individual has a personality. And like a personality, a company’s culture can develop organically over time. Or, it can be purposefully molded, shaped using specific values and practices to achieve a particular goal, like productivity. This article is about the latter. It’sContinue Reading
Color has a major impact on how we perceive the world around us. Research has shown that the psychology of color can not only influence the way food tastes, the way some medicines perform, and the way we feel — it can also play a massive role in our brand preferences andContinue Reading
Outside of the marketing context, the word “bounce” is actually kind of fun. It reminds us of childhood hours passed in an inflated bounce house, of a basketball game, or maybe even a game of jacks. But when it comes to your website’s analytics, it’s part of a metric thatContinue Reading
Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where peopleContinue Reading
When your CPA speaks the Rare Faith language, you’ve found a rare treasure. Can you imagine what it could be like to have a CPA who doesn’t just count “what is,” but who also inspires, and shows you how to create a better picture for next year? That’s the kind of CPA we’veContinue Reading
Life is like a roller coaster. When things go downhill, throw your hands in the air and smile! Have you ever met someone whose life seems to be falling apart and they’re happy anyway? Have you ever thought, “Wait a minute, you’re supposed to be miserable and depressed!” It’s true. There areContinue Reading
Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. An oversimplification, but that’s the standard marketing playbook.Continue Reading
If you’ve logged into LinkedIn over the past few weeks, you may have noticed something different. Actually, everything is different, because LinkedIn completely overhauled its desktop site. After Microsoft acquired the job search and networking website in 2016, LinkedIn announced it would redesign its desktop website to more closely mirrorContinue Reading
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