Growth hacking is one of those topics that remains awe-inspiring. There’s still a bit of elusiveness, but everyone wants to get in on it. After all, who doesn’t — whether holistically as a person, or when speaking of a business — want to grow? And while there might be many definitionsContinue Reading
I’ll be honest. For someone who writes about artificial intelligence as much as I do, I’m a bit behind on my knowledge of science fiction. As much as my father implored, I could never quite build an enthusiasm for Star Trek. And to the lament of many ex-boyfriends, I wasContinue Reading
When I graduated from college, I had no idea what I wanted to do. Sure, I knew that I wanted, you know, to be employed. I knew I wanted to put my English degree to good use. And I knew I wanted some aspect of the written word to beContinue Reading
Sometimes an event is so remarkably big that it completely takes over social media for a few hours, or even days. Think back to the last awards show, sporting event, or viral meme — how many tweets about it popped onto your Twitter timeline? When more than 9,000 tweets areContinue Reading
In Boston, just across the river from HubSpot’s headquarters, St. Patrick’s Day is kind of a big deal. There’s a parade. There’s a special breakfast for the who’s-who of local government. There are green bagels. And there’s a lot of beer. We like to think of that as a veryContinue Reading
When people talk about today’s most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don’t be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the secondContinue Reading
Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz. There’s so much to be seen here that — until somewhat recently — was fairly unheard of. And we don’t know what’s good or bad. It’s as if we’re constantly coming across aContinue Reading
There are some people who just refuse to sincerely apologize. My favorite example of this phenomenon is taken from a U.S. television franchise called “The Real Housewives,” in which the cast members have become notorious for doling out feigned apologies. Instead of simply apologizing for hurting someone’s feelings, for example,Continue Reading
Introducing “Posts as a Podcast”: Explore something new on your daily commute, at the gym, or from the comfort of your desk. We’re turning our favorite posts into bite-sized podcasts for your listening pleasure. So grab a cup of coffee, sit back, and let us tell you a story. OnceContinue Reading
You’ve spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video. With all that time invested, you can’t stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. WhileContinue Reading
We’ve been together for a while now, Marketing Blog readers. I’ve shared stories with you about business school, my surprise revelation that I’m an introvert, and other personal tidbits here and there. Here’s one that I hope won’t lower your opinion of me: I have a bit of a pottyContinue Reading
Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. How can you afford not to reach out?
We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana.
A lot of eyes are going to be on your website in the upcoming weeks. A National Retail Foundation survey found that more than 56% of holiday shoppers will purchase gifts online. What’s more, almost 80% of shoppers are heading to the internet to research gifts, even if they end up actually purchasing the item in-store.
Those numbers are only going up.
Blink. Blink. Blink. It’s the dreaded cursor-on-a-blank-screen experience that all writers — amateur or professional, aspiring or experienced — know and dread. And of all times for it to occur, it seems to plague us the most when trying to write an introduction.
I mean, you already have a blog post you want to write. Can’t you just dive in and write it? Why all the pomp and circumstance with this dag-blasted introduction?
