As recently as a decade ago, inbound marketing was a brand new idea. Marketers were learning that they couldn’t just publish a high volume of content — it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines. That content wasContinue Reading
Even a short time ago, making video animations was a very costly venture for small businesses, start-ups, etc. Thanks to the advancement in animation technology, now anyone with little to no animation knowledge can create high-quality and straightforward animated videos for their target audience. These animation creation tools help makeContinue Reading
In an advertising agency, having a good idea isn’t enough. You also have to demonstrate that your thinking caused your client’s cash register to ring.
Proving your ads actually rang the register, however, has historically been a difficult exercise — one requiring deep expertise in research, statistics, and business analysis.
