When you’re first starting a blog for your business, it’s easy to forget about its homepage design. You’re focused on getting posts up on the blog so you can start ranking in search. You care about placing calls-to-action in your posts. You devote time to distributing your posts on social media to help bring in some more traffic.
Sometimes, when I tell people that I blog for a living, they roll their eyes. “That’s so easy,” they say. “You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!”
That’s when I roll my eyes. See, people are quick to deem blogging as a no-brainer job. But when they actually sit down to write their first couple of posts, it hits them: This is way harder than I thought.
What is the first step you take as you begin writing a blog post? Lots of people just like to start from the beginning — they stare down the blinking cursor until they’re suddenly inspired to write a clever introduction.
But that’s not always the best way to start a blog post. That cursor? It’s daunting.
A few months back, I had written what I thought was an excellent blog post. From the first round of internal feedback it seemed it was all but ready to go, but when a second round of feedback from another interested party was provided, it ended with a sentence pretty much anyone hates to hear.
“Maybe we should rewrite this.”
Dear HubSpot is a weekly column that we do to answer people’s most burning questions about inbound. If you want to submit a question to be answered, click here. This week, we hear from an entrepreneur who is just starting his own company and wondering where to focus his marketing efforts in the very beginning.
