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Social media is the collective of online communications channels dedicated to community-based activity, interaction, content sharing and collaboration. A computer-based technology that facilitates the sharing of content, ideas, other information and the building of virtual networks and communities.
As a video marketer, editing might be the most important part of post-production. If you can’t seamlessly weave your shots together or get your cut to hit the right frame, your video will seem unpolished and disengage your viewers. That said, if you’re operating on a shoestring budget, you mightContinue Reading
Never has the internet, mobile, and social media had such an impact on how your business interacts with your user community as it does now. Be it Facebook, Twitter, LinkedIn, any of these platforms can catapult your business to the next level. But the question is, how? With the followingContinue Reading
The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned. Know the feeling? If you work in social media marketing, my guess is you know it all too well. Social media is constantlyContinue Reading
The Rise of Social Media Over the last decade or two, social media websites and applications have completely taken the world by storm. Their mix of entertainment, practicality, and accessibility has led to an explosion in their use and popularity. This popularity began primarily with younger generations, who were savvierContinue Reading
Instagram has become one of the most influential channels of social media marketing in the last few years. Today, thousands of marketers, photographers, bloggers, writers, and brands are experimenting and marketing their brands on this social platform – and for good reason. Instagram is the fastest-growing social media that currentlyContinue Reading
Today’s marketplace is saturated with so many brands that getting your voice heard above all the noise is akin to completing a Herculean Labor. If that’s not bad enough, you also have just as many new businesses trying to make their own mark in the already cluttered environment we callContinue Reading
Facebook’s popular messaging app with 1.5 billion users in over 180 countries has another major vulnerability. Hackers were able to covertly install spyware on iOS and Android smartphones using Whatsapp with just a phone call. “All of their security issues are conveniently suitable for surveillance, and look and work aContinue Reading
LinkedIn has over 500 million users. 40% of these use the platform daily. More than 61 million of these users are employed at senior positions and there are another 40 million users who are involved in making key business decisions. All of these, make LinkedIn a potential gold mine forContinue Reading
2% and 18 minutes. That’s the average reach of a Facebook post and life of a tweet, respectively. Crazy insignificant, right? These are networks that millions of people spend time on every single day — and they seem to offer such slim, fleeting opportunities for brands. But it doesn’t haveContinue Reading
With 80% of Instagram users following at least one business, it makes sense you want to increase your own visibility and reach on the platform — but with such immense competition, it can be a difficult task to accomplish. Fortunately, there are a few specific Instagram marketing strategies you canContinue Reading
Social media is no longer an optional marketing channel — it’s a necessary one. But that doesn’t mean results are a given. When it comes to social media, you’ll either have a lot of success interacting with your customers, or you’ll see little results — and that depends on theContinue Reading
Not long ago, if you wanted to find a place to eat, you needed to search for a term like “Boston restaurants”. But, today, you can instantly find a good restaurant that’s nearby if you just search for the term, “Where should I go for dinner?” That’s because Google isContinue Reading
Instagram has become the favorite social network of many — and not just for teens and Millennials. In fact, according to the Pew Research Center, 35% of online adults use Instagram — up 3% from 2016. Compare that, for example, to 24% on Twitter. Plus, folks don’t just use InstagramContinue Reading
As both an employee and small business owner, I adore G Suite. I’d consider it one of the best tools I have at my disposal, mainly because it’s so easy to use and incredibly multi-functional. Whether I’m collaborating with my editor on a new HubSpot blog piece, scheduling time toContinue Reading
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