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Throughout 2018, I’ve spent a considerable amount of time thinking and writing about virtual reality (VR). I’ve attended VR developer conferences, experimented with using different headsets, and have conducted research on public sentiment toward the technology. Now, with VRX — an annual VR industry conference and expo — in sessionContinue Reading
I won’t lecture you on the importance of incorporating virtual reality (VR) into your marketing strategy. What I will do, however, is share a few fun facts about VR and show you nine examples of this technology used for marketing a product or a brand. By 2020, the economic impactContinue Reading
Experiencing virtual reality is like watching a TV show — the quality of your TV has a huge impact on the quality of your viewing experience. You don’t want to watch an HD show on an old television set that’s been collecting dust in your basement since the beginning ofContinue Reading
Until recently, virtual reality (VR) felt like an exciting and far-fetched idea for the future. But now, with technology like Google Cardboard and Oculus Rift, VR is slowly becoming commonplace. With virtual reality, you can view the ancient pyramids of Egypt or the depths of the Atlantic from your computerContinue Reading
A few weeks ago, I experienced virtual reality for the first time. One of my colleagues brought her Oculus into the office and let our whole team try it out. I picked the VR mini golf experience, which I wasn’t initially excited for — I’ve never really liked mini golf.Continue Reading
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