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Have you been tasked with the job of creating a request for proposal, or an RFP? Whether you have no idea what that is or haven’t written one in awhile, today’s guide can help. We’re diving into the specifics of what an RFP actually is, why you might need one,Continue Reading

Washington, D.C. is becoming a familiar place for Big Tech executives. Representatives from Facebook, Google (and companies it owns, like YouTube), and Twitter have testified at Congressional hearings for a range of issues — from data privacy, to election meddling, to their “filtering practices.” Now, as major executives from allContinue Reading

Content marketing is getting complicated. The number of platforms we need to be active on has increased, from blogs to new social networks gaining steam. The types of content we need to create has gone up as well, as image-based content has become more popular and video has skyrocketed. AndContinue Reading

For those of us who grew up with a VCR, it’s easy to remember the simple thrill of being able to fast forward through commercials. But skipping ads, it seems like, is becoming as antiquated as VHS tapes. In a video posted to YouTube’s official channel for creators, the platformContinue Reading

Have you ever searched stock image websites and thought, None of these truly represent my brand? It can be difficult to stand out, or delight your readers, if you’re using the same cheesy “marketing person on computer” image as everyone else. But what’s the alternative, besides finding room in theContinue Reading

When it comes to product and feature diversification, Amazon isn’t exactly a novice. But at the core of its business, one might argue, is ecommerce: The business of buying and selling goods and services online. So when The Information learned that one of Amazon’s newer, but core offerings — itsContinue Reading

When data privacy began making headlines this year, many people had a closer look at their app settings. Questions like, “Is Facebook listening to my phone calls?” and “How much ownership do I have over my data?” began to arise, with users scrambling to switch off location tracking, download theirContinue Reading

Content moderation on social media sites remains a hotly-contested topic. This year, congressional committees have held not one, but two hearings on the “filtering practices” of social media networks. And while some of these lawmakers begged the question, “Are networks suppressing content from one stream of thought or another?” —Continue Reading

When it comes to the final days before vacation, people tend to fall into one of two camps: 1) those who watch the clock incessantly, and 2) those who are so busy before they leave, they might even forget to put up an out-of-office email message. If you’re anything likeContinue Reading

Fruit loops or cheerios? Call or email? John Wayne or Clint Eastwood? To be, or not to be? If you’re like most reasonably decisive adults, you make 35,000 conscious decisions every day. That’s a heck of a lot, but most of them are straightforward or trivial. It’s the major ones — orContinue Reading

In 2012, the concept of native advertising broke onto the scene. Back then, who would have predicted the deep impact of native on the world of online advertising? Native ads have since overtaken display ads as the most popular form of digital advertising. For marketers everywhere, native ads — usedContinue Reading