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For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. And unbelievably nervous. As a lean SaaS startup, we have to be veryContinue Reading
We’ve talked about the best practice of matching your offer and blog post topic as tightly as possible many times on the HubSpot Marketing Blog. But just in case you haven’t heard of this best practice before, I’ll give an example. Let’s say you have a post explaining different typesContinue Reading
Whether you’re setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move — Facebook is home to nearly 2 billion monthly active users. It should be easy enough, right? Just slap together aContinue Reading
A few years ago my team at RJMetrics was launching a short survey over the holidays. It’s a tough time of the year to get attention, especially when you’re a B2B SaaS company. At some point, someone suggested a cupcake giveaway. So we did. Ten participants were randomly chosen toContinue Reading
You might know that video is important, that your audience wants to see it, and you might even want to make it a part of your strategy. But you’re still asking the big question: “How?” If you aren’t producing video content because you don’t think you have the ability, time,Continue Reading
We’re living in a golden age of startups and side hustles, where it seems like more people than ever before are striking out on their own with new business ventures. Whether you’re just beginning to think about starting a business, or already drafting a formal document with your current businessContinue Reading
Doesn’t it seem like we don’t go a day without hearing about employee burnout — mostly what a problem it is? In a survey conducted last year by Morar Consulting, 95% of human resources professionals blamed the loss of good employees on job burnout. Headlines call it a “crisis.” TypeContinue Reading
I ran my first experiment in influencer marketing in middle school. My mom had bought me a pair of practical (her words) but hideous (my words) sneakers — and insisted I wear them to gym class. Believing — maybe rightfully — that my reputation hinged on having cool footwear, IContinue Reading
“Happy talk, keep a-talkin’ happy talk; Talk about things you like to do. You gotta have a dream; if you don’t have a dream, How you gonna have a dream come true?” This cheerful song, published in 1949 by Rodgers and Hammerstein, is featured in the musical South Pacific. ItsContinue Reading
Ten years ago I sent a broadcast inviting those who had read The Jackrabbit Factor (and who had seen amazing things happen as a result) share their success story with Oprah. Most of the responses I received were enthusiastic and supportive. However, a few (who admitted they hadn’t read the book) responded withContinue Reading
Nathaniel Drew joined us for a Genius Bootcamp in 2015 and later sent me this message: “Hey, thank you for your genius Bootcamp. It was an amazing experience. …My life has changed quite a bit. A lot of positive manifestations that keep gaining momentum.” He added, “My wife saw aContinue Reading
When it comes time to make a purchasing decision, who are you more likely to trust — a brand, or a fellow consumer who uses the product? We’re more likely to take recommendations from friends and family members than brands when it comes time to make buying decisions — andContinue Reading
For many of us, the thought of high school conjures memories of ample notebook doodles. Hand-drawn bubble letters, pictograms, and stick-figures would decorate homework, tests, and papers — and teachers, of course, were constantly asking us to knock it off. And so, most of us did, perhaps because we figuredContinue Reading
There are few things I look forward to more every year than the release of Mary Meeker’s Internet Trends Report. It’s clear, it’s visually interesting, and most importantly, the results are always fascinating — with tremendous implications for marketers. Meeker’s report is chock-full of data about how the way usersContinue Reading
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