11 Website Copywriting Tips to Increase Conversions in 2022
2022-06-12
It’s always helpful seeing what your competitors are doing, as it can inform your own strategy. Copywriting is no different.Continue Reading
10 Great Marketing Websites that Accept Guest Posts
2021-09-08
If you want to build a name for yourself in the marketing or business industries, guest posting is a great way to start. Aside from the obvious benefits (we’ll get to them in a while), guest posting also helps you hone your writing skills and expand your network. Continue Reading
15 Strategies To Get YouTube Subscribers
2021-03-04
On YouTube, you retain attention by attracting subscribers to your channel. Subscribers are your most loyal fans and made a public commitment to your brand, content, and values. They’re also most likely to be fervent brand evangelists.Continue Reading
4 Lead Generation Techniques for Small Businesses
2021-01-28
Offering a free lead magnet in return for your website visitor’s email address used to work like a charm. Businesses were happy because they were generating leads and the leads were happy because they were receiving a valuable resource to consume. With content overload becoming a real problem, generating inbound leads has become tougherContinue Reading
The Evolution of Content Marketing: How It’s Changed and Where It’s Going in the Next Decade
2020-12-09
A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you’re trying to reach. AsContinue Reading
6 Tips for Content Marketing Beginners
2020-11-16
Seth Godin famously said “content marketing is the only marketing left”. This was years ago but his words, along with the even more famous “content is king”, still stand. Content marketing doesn’t work because a few (famous) people agree it does. It works because: 77% of internet users read blogs. 47% of internet users use […]
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Media Planning: The Ultimate Guide
2020-03-07
For any business to be successful today — no matter the type, size, or industry — it must create and share media content (images, videos, infographics, social media posts, podcasts, etc.) with its target audience members. This is a large part of how you boost brand awareness, engagements, conversions, andContinue Reading
Content Curation Tools: A Curated List of Content Curation Tools
2019-08-07
Creating fresh and original content to keep your audience requesting more can be incredibly difficult. So what do you do to produce original pieces of content that can reflect your brand’s vision as well as cement your spot in the industry? Well, the answer is simple; you can fill inContinue Reading
The Ultimate Guide to Content Distribution
2019-08-02
Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so. But great content is a waste if your audience doesn’t know it exists. Content distribution is an integral, if not the most important, part of your content strategy.Continue Reading
How to Create Content for Today’s Online Reader: Thinking in Terms of a Marketing Lifecycle
2019-08-01
What does strong content look like? That’s the million-dollar question. If you can create strong content for your readers, you will get back as much as you put in. Strong content brings in ROI you can’t argue with: More people reading your content from start to finish. More people actuallyContinue Reading
7 Types of Stories that Marketers and Brands Should Use for Advertising
2019-07-09
Now more than ever, people may strive to invest in a brand’s story. With that, storytelling can be an essential advertising strategy to help promote your product or services. Applying the principles of storytelling to your business, such as speaking with emotion and weaving a tale with words may leaveContinue Reading
3 Ways the Cloud Helps Entrepreneurs Make Their Vision a Reality
2019-07-07
The entrepreneurial spirit is about growing an idea into something spectacular. Whether it’s a design for the perfect product or the concept of a thriving organization, the right vision can change the world – once it is put into action. The main problem entrepreneurs usually face is coordinating those ideasContinue Reading
Boosting Search Rankings Through Content Marketing Strategy
2019-06-20
Content marketing strategies and SEO are closely interrelated. From boosting search rankings in the SERPs and aiding in navigation to conversions and sales for your business, your brand is nowhere without an authentic content marketing strategy. Since there are tons of content marketing strategies, you have to decide which oneContinue Reading
Neural Adaptation: 5 Key Ways to Boost Your Conversions Using this Psychological Principle
2019-05-29
I have a seven-month-old male Caucasian Shepherd puppy called Fierce. When I started walking Fierce at about three months old, I noticed the all-too-familiar struggle I’ve had with pretty much every dog I’ve owned: a struggle with the leash. The first time I put Fierce on a leash, there wasContinue Reading