Marketers are constantly trying to grab the attention of their audience in new and innovative ways. This feat is made more and more challenging by the influx of data and data-related searches on the internet.
Let’s play a little game of “Did You Know?” with the help of research from the National Center for Biotechnology Information.
You all know the Old Spice guy, right?
The years-old “The Man Your Man Could Smell Like” campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice — voice that came through in every video, commercial, tagline, Facebook update, tweet … you name it.
Healthcare marketing isn’t easy. (But you already knew that, didn’t you?) New Affordable Care Act stipulations, HIPAA laws, and increasing government involvement have regulatory committees tightening their grip on all forms of outbound communication.
This means that while marketing departments and compliance professionals have always butted heads, the new state of healthcare has created an unyielding stalemate between the two departments. But there is a cure.
As a marketer, every day I hear something new. People are always trying to come up with the next big slogan or rhyme scheme. Due to the rigors of client demands and the drudgery of approval processes, when marketers are actually allowed to unleash their creativity on their colleagues and competitors, some pretty unusual terms get invented.
Marketers often think of running contests for things like branding, customer delight, and fan engagement — but that’s not all they’re good for. Created a certain way, contests can also help you fill your funnel, making your audience and your boss happy at the same time.
We’ve seen this happen first-hand at HubSpot. Last December, my team had the idea to run a contest, but wanted to see if there was a way to tie it more closely to business objectives.
Conventional wisdom may tell us that a picture is worth a thousand words, but let’s be honest — there are some really awful pictures out there (and some equally awful thousand-word stories). When the right words come together with the right picture, though, that’s magic.
Effective design isn’t always an easy process. A good design brief is just the start of it. It’s important to have a communications team and a design team that works well together.
Even if you don’t know Rand Fishkin by name, you probably have heard about some of the organizations he’s co-founded (Moz, Inbound.org) or seen his Whiteboard Friday lectures. Or maybe you’ve heard of the acronym “TAGFEE,” one he and Moz cohorts created to explain their code of conduct: Transparent, Authentic, Generous, Fun, Empathetic, and Exceptional.
Recently, Rand hosted an Ask Me Anything session on Inbound.org, and it was like a Whiteboard Friday on steroids.
Tired of struggling to crank out the endless streams of content needed to appease today’s consumers? You’re in luck! There is an option for burned out business owners, and that’s user generated content. This technique, in conjunction with the growth of popular social media websites, allows modern businesses to delegate some of these brand-building responsibilities to an unlikely voice — their customer.
While you’ve probably seen the hashtags #throwbackthursday and #TBT thrown around, you might not have tried using them much. Used primarily on Instagram, Twitter, Facebook, and Pinterest, Throwback Thursday posts can liven your marketing campaigns up and generate real results — that is, if you know how to use them right.
To help you figure out how to navigate this trend, we pulled together everything you need to know about using #TBT in your marketing.
A lot of nonprofits have call-to-actions to “Donate Now,” “Volunteer Now,” and “Contact Us,” which they need. Do you also have downloadable content you can offer? Potential donors need to be educated about the cause, your organization, and how they can help make a difference. Likewise, volunteers need to be educated about the cause, and will likely need more content and materials around preparing to be a volunteer, such as a guide to how they can be mentally and physically prepared. Here are four quick tips to help you create content for your nonprofit.
Many of us who are grammar-conscious already know how to distinguish between their and there. We know that should of should be should have. And we’ve learned a comma is all the difference between eating dinner with Aunt Judy and eating Aunt Judy for dinner. But beyond the basics, there are still many words and expressions we’re prone to getting wrong.
Don’t get your best ideas in the shower? That’s okay. As it turns out, most great ideas aren’t conjured during a morning shampoo. Instead, they’re a result of a process — one influenced by both our intuition and a variety of external factors.
In other words, you can create an environment that fosters creative thinking. How?
What makes for a successful family road trip? Some may argue that it’s a solid mix of entertainment and snack packs, but many seasoned vacationers know that in order to arrive at their destination unscathed, they need to pinpoint their exact route, find the right vehicle, fill up the gas tank, and double check their emergency toolbox before they can even think about hitting the open road.
This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
You would think that personalization of content and ads would be a welcome tactic, considering how many people complain about irrelevant advertising.
