The 9 Best Marketing Frameworks You Need to Know
2024-10-15
Tackling marketing without a solid plan is like putting together a puzzle without all the pieces, I know this firsthand.Continue Reading
How to Get a YouTube Community Tab [+ How to Use It]
2021-04-14
To get a Community tab on YouTube, your channel will need to have over 1000 subscribers, and it can take up to one week after passing that number to see the Community tab appear. Note that if your channel has over 1000 subscribers, but the Community tab option is not yet visible on your channel, you’ll need to enable custom channel layouts to display the tab.Continue Reading
How to Develop a Niche Marketing Strategy that Drives Growth
2020-12-09
As of March 2020, over 804,390 businesses in the U.S. were less than one year old. Combine that with the 31.7 million small businesses vying for customers, and the competition seems even more fierce. So how can you possibly create a marketing strategy that stands out? Diving into a specificContinue Reading
15 Quotes About Social Media to Inspire Your Marketing Strategy
2019-02-26
With all the algorithm updates, changing content preferences, and memes sprouting up on social media, it can be more challenging to adapt your marketing strategy to the channel than it was acclimating to the awkwardness of puberty. Despite its perpetual evolution, though, social media will always have one constant —Continue Reading
9 Secret Ingredients to a Great Customer Experience Strategy
2019-02-06
Service with a smile may not work in the eCommerce world, but providing a positive customer experience is still essential. Customer experience is a term used to categorize and describe the experience a customer receives while interacting with a business’s marketing and sales messages. Ideally, these interactions will make upContinue Reading
How to Do Market Research: A 6-Step Guide
2019-01-17
Today’s buyers hold all of the power when making a purchasing decision. You’re also likely aware that they’re doing some of their research online. But have you really adapted your marketing plan to match the way today’s customers shop and buy? Consider three recent statistics about modern buyer behavior: 80%Continue Reading
How to Build a Marketing Plan
2018-12-14
Building a marketing plan may seem like a daunting task. But you don’t need a team of MBA’s and files full of complex analytics to plan a successful marketing campaign. With six simple steps you can build a marketing plan – from simple to complex – that fits your business’sContinue Reading
The AIDA Model: A Proven Framework for Converting Strangers Into Customers
2018-10-27
In 1898, Elias St. Elmo Lewis, an eventual inductee of the Advertising Hall of Fame, anonymously wrote a column about three advertising principles he found useful throughout his career in a printing magazine called The Inland Printer, one of the most influential American magazines of the 19th century. In hisContinue Reading
The Ultimate Guide to Internet Marketing
2018-08-08
Internet use is increasing worldwide every day — in fact, over four billion people around the world use the internet, as of 2018. Marketing is, and always has been, about reaching customers where they are. TV commercials, print advertisements, and billboards all attempt to do just that. The internet offersContinue Reading
How to Create a Marketing Plan With These Free Templates
2018-07-24
Do you take a good, hard look at your team’s marketing strategy every year? You should. An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Think of it as a high-level plan that guides the direction of yourContinue Reading
5 Marketing Plan Examples to Help You Write Your Own
2018-06-14
You did it. You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve neverContinue Reading
What is Marketing? FAQ
2018-06-02
Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.” If you work in a marketing role like I do, it’s probably difficult for you to define marketing even though you see and use it every day — the termContinue Reading
How to Manage Your Entire Marketing Budget [Free Budget Tracker Templates]
2018-02-24
Here’s a hypothetical for you: Let’s say your company has decided to invest in a website redesign so you can improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?” The answer,Continue Reading
What Is Strategy? Why It’s More Than a To-Do List [Video]
2018-02-01
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