Agencies must remain agile and flexible, especially in their early months, to mitigate risk and enable swift allocation of budget to the most pertinent areas. There’s a fine balance to be found during fast-growth stages, and the first year can be particularly volatile. Even after this stage, hustling in a competitiveContinue Reading
There are some people who just refuse to sincerely apologize. My favorite example of this phenomenon is taken from a U.S. television franchise called “The Real Housewives,” in which the cast members have become notorious for doling out feigned apologies. Instead of simply apologizing for hurting someone’s feelings, for example,Continue Reading
“Imagine a world where everything moves at super-fast speed. Where answers come in seconds, rather than in minutes, where solving several problems at the same time isn’t fantasy, but a daily reality. Imagine being able to use your brain to do more in an hour than most people do inContinue Reading
You can’t go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy? According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. That’s great news forContinue Reading
According to Forbes, 80-90% of consumers research purchases online before buying. Whether you’re in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness needContinue Reading
You’ve spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video. With all that time invested, you can’t stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. WhileContinue Reading
How many different productivity tools do you use? And how many hours have you spent searching for an email, assignment card, or document, simply because you have so many tools and systems? Maybe that’s why there are project managers — the person dedicated to managing these tasks. But guess what?Continue Reading
Over the past few years, video has become one of the most compelling ways for brands to tell their stories on social media.
From the instant popularity of Facebook Live videos to Instagram increasing their video length from 30 to 60 seconds, marketers are using the power of video to communicate their business’ personalities and brand stories, to express creativity, and to build emotional connections with fans and followers.
Designing your website can be a long and expensive process. To ensure the process goes smoothly and that your end product is the best it can be, test early and test often. By revealing flaws in competitors’ websites as well as flaws in your current website, you can save time and money during your redesign.
There have been plenty of predictions for the commerce industry in 2016. From drones and year round same-day delivery, to AI and wearable technology woven into our everyday fabrics. Google, Amazon and the like have all made strides in these arenas, but outside of those technology behemoths, 2016 has been a relatively slow shopping year from the point of view of retailers.
![The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks [Infographic]](http://cdn2.hubspot.net/hubfs/53/weighing-pros-cons.jpeg)
Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will work best for you?
It’s not a one-size-fits-all solution.
Stress and anxiety — to some degree — are natural parts of everyday life. Think about it: You get that feeling when a driver cuts you off on your way to work, or when you have a looming deadline, or when you spill coffee on your shirt.
These stressful moments can range from uncomfortable and annoying (even motivational) to completely debilitating.
Ever catch yourself making a silly excuse to get out of doing something?
I do it all the time: I can’t go to the gym because I need to do the dishes. I can’t finish that book because I’m too busy. I can’t organize my closet because I’m too tired.
Trouble is, when you’ve got an excuse for every little thing, it’s really hard to make any progress.
A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as “hashtag.”
For a long time, the hashtag symbol (#) was known simply as the “pound” symbol. Now, I could swear that the only time I hear it referred to as a pound symbol is when I enter my PIN number to pay my cell phone bill.