SEO (Page 14)

Search Engine Optimization or SEO is the process of optimizing use-ability, readability and user experience or user satisfaction by increasing the quality of the source and indexing of websites, pages, videos etc. SEO by nature also refers to the improvement of unpaid results or ‘organic’ results on search engine result pages.

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Search engine optimization for any business can be tricky to implement correctly, let alone home builders. Most home builders I talk to have either hired an SEO company or are currently working with one because they don’t have the knowledge in-house.

However, there are some very critical elements that, if learned, can be implemented in house and will make a huge difference in your ability to get found by home buyers in your area.

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If your website is focused on an audience larger than just one country, you probably have spent some time thinking about the best ways to organize and optimize your site for different countries. 

One of the first and most important decisions most people need to make when expanding their horizons to an international audience is determining which domain structure should be used for additional languages and countries. 

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When I first got started in marketing, I didn’t know too much about SEO. It’s probably pretty simple, I thought to myself — after all, it’s just a three-letter acronym. Plus, I knew that it had to do with search engines like Google — and since I used Google every single day, I figured it wouldn’t be too difficult a concept to master. Right?

I couldn’t have been more wrong. 

SEO is one of key components of inbound, and if you’re not clear about what it means from the get-go, you could be in trouble later on.

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If you’ve ever used Twitter, Pinterest, or searched for images in Google, you’ve probably seen infinite scrolling in action. All you have to do is keep scrolling down, and more and more information pops up.

While the last few years have been all about creating different types of content, we’ve been seeing more and more marketers experimenting with different ways to display that content to improve user experience on their websites. One of these trends is infinite scrolling.

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