You’ve probably heard of search engine optimization, even if you’re not a Digital Marketer. Whether you’re a small business owner or the CMO of a Fortune 500 corporation, search engine optimization drives business in today’s environment. It is something you can’t ignore. The higher your website ranks for relevant search queries, the more visitors it […]Continue Reading
The goal is to show a different combination of titles and descriptions for different users depending on their unique queries and search history. Google will alternate between the titles and descriptions, showing 32,760 different versions of the ad. Then, the search engine will find the most effective title and description combination and use it the most often.Continue Reading
Just like any other creative task, writing a good copy can be a nightmare. It gets even worse when you realize that creating content that ranks high on search engines is more than just drafting a good copy. Rather, creating high-ranking content involves using proper paragraph divisions, keywords, optimizing HTML tags, and the list goesContinue Reading
The feeling you get when you are standing at the top and then stumble and fall into the abyss is something no individual wants to experience. Similarly, no business owner/marketer wants to find out that their website has suddenly dropped down 10-15 rankings in the SERPs. However, people familiar with SEO know that it is […]Continue Reading
There’s no point in trying to build links if you’re not going to do it the right way. So, if you’ve been engaging in any of the bad link building practices mentioned above, it’s time to stop. Instead, test the alternative strategies and see what tactic works best for you.Continue Reading
Google Search Console (GSC) is a valuable tool for Search Engine Optimization (SEO) professionals looking to assess a website’s overall performance in the search results, ask Google to index your content, review your backlink profile, and more. Yet, while GSC is a great tool, there’s a learning curve.Continue Reading
The main difference between small business/mid-market SEO and enterprise SEO strategies is that the tactics for larger organizations need to be scalable for thousands of web pages.
While a small business or mid-market company might have a few pages, or a couple hundred, larger organizations have thousands of web pages on their site. And it makes sense that the strategies that work for a small number of pages might not necessarily work for larger sites.Continue Reading
SEO tools are a valuable asset to any marketing campaign. They provide insight into what people are searching for and offer information on the best keywords to optimize your website. You must invest in the best SEO tools because they can help boost your company’s search engine ranking, which will lead to more traffic..Continue Reading
SEO offers the highest ROI for online stores. However, only a few stores have mastered the use of SEO to push their ranking. Most rely on expensive social media marketing and paid ads. Once you rank, you can place your account on autopilot and maintain the top position without recurring expenses.Continue Reading
You’ve launched your business and, with it, your website. Now you want to start driving more traffic to your site and build your brand salience. You’ve likely heard of that popular and mystical tool — search engine optimization (SEO). And I’m willing to bet you’ve discovered that having good linksContinue Reading
Backlink analysis is a comprehensive review of a website’s backlinks to analyze the site’s performance and identify issues that could affect its search engine ranking.Continue Reading
According to Search Engine Journal, 93% of all web traffic comes through search engines. We live in the age of SEO where, it is practically impossible to be a successful online business if you are not ranking in search engines. A decade ago, the competition was relatively low. All you had to do to rankContinue Reading
From blog titles to URL slugs, you might not realize how frequently you use SEO stop words. But, to be fair, if Google doesn’t pay much attention to them, why should you? Research shows that 25% of blog posts are made up of stop words. However, these words have littleContinue Reading
Those who say over 50% of all Google searches don’t result in a click blame the search engine. The argument is that Google is discouraging people from clicking on their sites. With the clicks gone, the money just isn’t coming in. Though they may have a point, the thing is,Continue Reading
