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Search Engine Optimization or SEO is the process of optimizing use-ability, readability and user experience or user satisfaction by increasing the quality of the source and indexing of websites, pages, videos etc. SEO by nature also refers to the improvement of unpaid results or ‘organic’ results on search engine result pages.
Content marketing strategies and SEO are closely interrelated. From boosting search rankings in the SERPs and aiding in navigation to conversions and sales for your business, your brand is nowhere without an authentic content marketing strategy. Since there are tons of content marketing strategies, you have to decide which oneContinue Reading
It does not matter how attractive and content-rich your website is, the practice of unnecessary or unfortunate keyword stuffing can make it invisible in the search engines. To improve online visibility, and rank well in search engines, marketers should use keywords that target a popular and profitable niche. As aContinue Reading
Search Engine Optimization or SEO is not just around for your website to reach the top search results of search engines. When you achieve this, there is still a more significant end goal, which is for your traffic to turn into positive conversions. Conversions refer to your website visitors notContinue Reading
Keyword research is the first and most important step in any SEO endeavor. This is why, when most people hear “keyword research” they automatically think about SEO. And they aren’t wrong. But keyword research can help you with more than SEO. When you do it right, you get unparalleled insightsContinue Reading
With so many pages of content floating around on the web it can be hard to find the best source of information to fill the queries you often make. But thanks to search engines, social media and RSS feeds we can gain much swifter access to those juicy nuggets ofContinue Reading
Here’s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be. Here’s a true statement you don’t hear as often: Your SEO strategy for 2019 shouldn’t focus on keywords. These days, most businesses understand the basic concepts of SEO and why it’s important. However, whenContinue Reading
There are so many things to look into when it comes to SEO, with one of them being redirects. There are two forms, which are the 301 and 302 redirects, which actually have notable differences! Unfortunately, a lot of website owners are still confused as to which one should beContinue Reading
Search Engine Optimization (SEO) is perhaps the only constant for every website owner. And why not! SEO is the biggest gamechanger for ranking higher on the search engines, helps you get found and fuels sales for your business. As you move into another promising year, make sure you implement theseContinue Reading
By now, marketing teams all over the world are familiar with the concept of SEO. You know all about keywords and search engines and using high-quality links. But are you prepared to market toward voice search? A GlobalWebIndex search report revealed that 27 percent of consumers already use voice searchContinue Reading
Not long ago, if you wanted to find a place to eat, you needed to search for a term like “Boston restaurants”. But, today, you can instantly find a good restaurant that’s nearby if you just search for the term, “Where should I go for dinner?” That’s because Google isContinue Reading
In 1998, 3 years after Yahoo took the internet by storm, the to-be search giant, Google, was found. However, we all know every other search engine in the world is far behind in the race compared to Google. With innovative ways of reaching an audience and helping them with effectiveContinue Reading
Search engines do not explain the workings of their algorithms to their users. Many businesses frame their SEO strategy based on the updates released by the search engines, believing that to be the only concrete data. This is why the wrong strategies are pursued rather than those that work. HereContinue Reading
Today we are going to be setting up your Instagram profile for success by implementing social media SEO Strategy and Tactics. The tools for success you will need are: Your laptop or phone with your Instagram account. Internet access. Let’s get started! Defining Your Goals: “Setting goals is the firstContinue Reading
In 2018, HubSpot found 61% of marketers said improving SEO and growing their organic presence was their top inbound marketing priority. Undoubtedly, you already know the importance of SEO. SEO enables you to get on page one of Google, and helps you rank for the keywords that matter most for your business.Continue Reading
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