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These days, social media is all about documentation. Where you go, what you eat and drink, who you see, and what’s most memorable: These are the typical fodder of Instagram Stories — seconds-long glimpses of people’s lives, shared on Instagram for only 24 hours. Below, we’ve created a guide forContinue Reading
I first heard the term “Finsta” from my 16-year-old cousin. She had just taken a ridiculous selfie of herself, and had declared it “Finsta-worthy”. When I asked what she meant, she explained a “Finsta” is a fake Instagram, or a “Finstagram” (shortened for cool factor, probably). “But … Why doContinue Reading
Did you know an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags? Hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image. Here’sContinue Reading
My name is Amanda, and I’m addicted to Instagram. Hi, Amanda. The thing is, I have an issue with Likes. As is the case with many other Instagram users, I get a small sense of glee when people Like my posts. But jealousy eventually started creeping in. “Why does thisContinue Reading
Instagram is an undeniably powerful marketing tool, but with over 25 million businesses on the platform today, it’s critical you take the time to create well-designed and thoughtful Instagram posts to stand out. You’ll need to apply a strategic design plan to your business’s Instagram to attract a loyal followingContinue Reading
Instagram marketing is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what it’s about, and showing off the human side of your business. But the hard work doesn’t end onceContinue Reading
In recent years, we’ve seen the power of video on the internet — Facebook alone gets eight billion average daily views, and YouTube’s video platform has enabled young teens to become national superstars (Justin Bieber, anyone?). It’s no surprise to hear people often prefer video over other types of onlineContinue Reading
Instagram is no longer just about connecting with friends — in 2018, it has become an incredibly powerful platform for finding your voice and creating a business. In fact, Instagram’s estimated mobile advertising revenue is expected to reach 6.8 billion U.S. dollars in 2018, compared to 1.8 billion two yearsContinue Reading
It’s no surprise you want to become a paid Instagram influencer — heck, the average price for a sponsored Instagram post is $300, and if you become more successful, like yogi Rachel Brathen, you could be making $25,000 per post. But the idea of getting your posts sponsored might seemContinue Reading
Instagram Stories has extended the amount of time people spend in the app by approximately ten additional minutes. But, while that extra time means more attention and focus on your brand, it won’t translate to much if you can’t get that traffic back to your site. If you have overContinue Reading
In 2016, Instagram changed its algorithm to eliminate a feed full of chronological posts. Now, your post can only appear at the top of a user’s feed if it earns a certain level of engagement, signaling to Instagram that your post is popular and should be shown to more people.Continue Reading
When you’re trying to grow a following on Instagram, you depend on hashtags and engagement to expand your audience and reach. So it can feel more than a little disheartening when it suddenly seems like your content isn’t showing up anywhere. If you feel like your posts are receiving fewerContinue Reading
With over 250 million people using Instagram Stories daily, it’s no surprise you want in on the action. But the sheer quantity of Stories can be overwhelming — how’s your business supposed to stand out? One of the easiest ways to add personality and flair to your Stories is throughContinue Reading
After Facebook bought Instagram in 2012, the app has evolved from a fun social network for selfies and brunch pics to something much more impactful: marketing’s top platform for visual content. Since they introduced key product updates like video, stories, and IGTV, Instagram now boasts over 1 billion monthly activeContinue Reading
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