backlinks

12 Bad Link Building Practices & What to Do Instead

Quality backlinks are super important when it comes to generating traction online and growing your business. Links from credible sources fuel your search engine visibility and make it possible for you to leverage third-party platforms to boost your traffic. However, if you are not careful, backlinks may also have a negative impact. This generally happens […]Continue Reading

You’ve probably heard of search engine optimization, even if you’re not a Digital Marketer. Whether you’re a small business owner or the CMO of a Fortune 500 corporation, search engine optimization drives business in today’s environment. It is something you can’t ignore. The higher your website ranks for relevant search queries, the more visitors it […]Continue Reading

How to Increase Your Website’s Domain Authority

Domain Authority is a measure of the number of relevant backlinks. It is calculated by taking into account the number of sites that link to your website. As you can imagine, websites with authority will enjoy better rankings than other domains. It’s important to note that these are quality links, not just any manual or…Continue Reading

The feeling you get when you are standing at the top and then stumble and fall into the abyss is something no individual wants to experience. Similarly, no business owner/marketer wants to find out that their website has suddenly dropped down 10-15 rankings in the SERPs. However, people familiar with SEO know that it is […]Continue Reading