When I started HubSpot, I was a trained engineer with little writing experience. In the early days of the company, I could not create software. Instead, I spent a lot of time writing articles for our Marketing Blog.
The world of work is quickly changing, especially as businesses plan out their post-pandemic futures. The pandemic sped up a number of long-awaited changes, including the influence of technology in various business sectors.
No industry can hold off the disruption
Copy is writing that compels.
It connects with a specific audience, inciting emotions that drive action. It reads like a comfortable, personalized email but appeals to the masses.
Copy enables sales on a grand scale, which begs the question:…
