Back in October, I wrote a piece on Medium that covered the numbers behind some of today’s top social media networks.
From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, …
Social media is no longer the new kid on the block when it comes to marketing channels. Today’s most successful B2B and B2C companies have recognized and harnessed its potential as a scalable lead generation tool. It’s also a great …
Most of us joke about being addicted to things like Snapchat or Instagram, and we’re all probably guilty of compulsively checking our phones for updates. However, social media is changing more than just our immediate behavior.
Think about it: We’ve all seen the …
Many businesses find social media overwhelming – there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan. If you don’t have a full-time team of social media experts at …
With all the algorithm updates, changing content preferences, and memes sprouting up on social media, it can be more challenging to adapt your marketing strategy to the channel than it was acclimating to the awkwardness of puberty.
Despite its perpetual
Instagram? Snapchat? Facebook Messenger? What’s next? I was just getting started on Twitter and Facebook!
That’s how most of us feel when we’re rethinking our social media strategy. Social networks are changing, but not as fast as user behavior and content are, and …
Are you wondering about the best time to post on social media? We were too — so we decided to crunch some data and find out.
The Hootsuite team partnered with data science agency Critical Truth for a comprehensive …
When operating a small business with a small team and (take a deep breath) a small budget, your social media marketing strategy needs to be rock-solid. The glamourous world of digital marketing offers unlimited opportunities and challenges, and you’ll need …
Social selling is not the same as social commerce. Rather than chasing one-off sales, it leverages social media to nurture relationships. It can drive activity at all points of your sales funnel.
Keep reading to learn about social selling …
In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. They’ll work long hours into the night, dragging content, kicking and screaming, into existence. But it doesn’t have to be so …
Tools for social media monitoring are the best way to find out what people are saying about your brand. And also what they’re saying about your product, your competitors, your industry, your Super Bowl ad, your pandemic response, your customer …
With so many types of social media platforms out there, it can be tempting to join them all—or bury your head in the sand. But not all social media platforms are created equal, and if you want to be successful …
Internal linking is one of the most powerful SEO strategies you can use to improve your website’s visibility and rankings.
By strategically placing links within your content, you can direct users to valuable pages on your site while helping …
Social media and ecommerce are two peas in a pod. Ecommerce marketers are using social platforms to build brand awareness, connect with customers, and promote products through organic posts and targeted ads.
And these strategies work. Consider these stats
