Video is dominating social media marketing. In fact, experts predict video will account for 80% of global internet traffic by 2019. So now is the best time to master the medium. Thanks to easy and free video creation tools, you don’t need a big budget, professional equipment, or a filmmaking degreeContinue Reading
Have you ever accidentally wasted an entire day in Photoshop? I have. It’s not like you start out aimlessly. You have a simple goal in mind, like cropping a photo, improving the resolution, or changing the size of the canvas. But then, you look at how many options there areContinue Reading
I’ll admit it: I’ve always been a bit befuddled by the letters assigned to generations. In fact, I remember the day that I lamentably found out that I wasn’t a member of Generation X. I had missed the mark by just a hair, and growing up in the 90s, learningContinue Reading
Even though we all are crunched for time, spouting off a mediocre blog post for the sake of hitting a deadline isn’t worth it. Considering our audiences have access to countless other articles, it’s unlikely that they’d settle for a half-baked attempt. We get it, though: It can be difficult to keep track of all theContinue Reading
The other day at work, my colleague, HubSpot Marketing Director Ryan Bonnici, sent around a link on Slack — to a website called “Will Robots Take My Job?” We were thrilled to learn marketing managers had only a 1.4% chance of our jobs being automated or replaced by robots andContinue Reading
I have a love/hate relationship with the word “should.” The thoughts running through my head often follow this pattern: “I should clean the kitchen.” “I should speak nicely to my dog (or children, or spouse, etc.).” “I should finish that project I started.” “I should turn off the television.” IContinue Reading
This is nuts. It’s 1:00 am and I can barely keep my eyes open, but I know that if I just go to bed, I wouldn’t be able to fall asleep anyway. I have to get this out of my head. Having a message to convey is my curse andContinue Reading
When I was just a wee lass and HubSpot was first starting to make a name for itself, inbound marketing was a brand new idea. Marketers were learning that they couldn’t just publish a high volume of content — it also had to be high-quality and optimized in ways thatContinue Reading
When was the last time you created something online that went viral? Whether you’re new to content marketing or are a viral content maven, you probably know that it can be nearly impossible to predict which tweet or video or meme might go viral. Often, it feels like virality isContinue Reading
In life, there are a few certainties: death, taxes, and Facebook. This month, we’ve seen the competition continue to heat up between Facebook, Instagram, and Snapchat over how to create the most engaging and marketable disappearing message. Instagram and Snapchat continue to innovate — and copy each other — toContinue Reading
Do you feel like you and your boss are on the same page most days of the week? If you nodded “yes” emphatically, that’s fantastic. But many readers might have a different opinion. In fact, a recent HubSpot survey revealed that while 70% of executives might reflect positively on theirContinue Reading
Learning some things in life is relatively straightforward. Take knitting, for example — that’s typically as simple as procuring some yarn and needles and searching for a how-to video on getting started. Sure, your work might look a little haphazard at first, but the steps are fairly intuitive. Learning toContinue Reading
Every time I try a new recipe for a dish at a party, I try a little sample before I serve it to my guests — and not just because I’m always hungry (which I am). I do it because I would never want to serve something new to myContinue Reading
When someone sends me a really great YouTube video, I always want to know who’s behind it. Was it an ad agency? A small or medium business? A B2B tech company? No matter who it was, if I’m impressed, I want to see more from the content creator. So onceContinue Reading