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When I get a job interview, there’s a lot to prepare. I diligently research the company and my interviewers, pore over Glassdoor interview questions, and print out copies of my resume and portfolio. When I interview someone else, it’s easier to prepare. I don’t have to put together the perfectContinue Reading
“Being a B2B marketer is a piece of cake,” said no one, ever. “A real walk in the park. Easy-peasy.” The truth is, no marketer has it easy — but sometimes, it seems like B2B marketers have it especially tough. Their work doesn’t always get the same kind of spotlightContinue Reading
No other B2C industry has thrived on Instagram quite like the fashion industry. Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. And brands from any industry could learn aContinue Reading
Reader’s Question: Hey Leslie, I’m a 17 year old homeschooler who loves the leadership and mastery principles you teach and study yourself. Recently, I have been faced with the choice of going to college, but don’t know what I want to study and if the opportunities I have to learnContinue Reading
If you’ve worked among designers, or are one yourself, there’s something that’s quickly observed: Designers, it seems, are often working with their headphones on. Much of the time, that’s the result of creative work presenting an opportunity to plug in, and tune out distractions. Whether it helps you focus, orContinue Reading
Each year, bonafide tech geeks and enthusiasts gather or tune in for one of the biggest events of the year: Google I/O, the search giant’s annual developer conference. It’s a learning opportunity for many, with sessions and talks creating what Google describes as “an immersive experience focused on exploring theContinue Reading
I know, I know. I tell people not to use the words “weight loss” because you don’t want your subconscious mind to go looking for the heaviness again, but these are the words that people still use in search of help, so I went ahead and put it in the title.Continue Reading
In response to the 19 Rules of Prosperity, J.S. writes: “I’m afraid. I know what my dream house looks like GENERALLY, or rather, what PARTS of it look like, but I’m having a hard time with all of the other details, and I feel like I can’t move forward untilContinue Reading
When it launched in 2014, Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for all users. And since then, Twitter has continued to make upgrades to the tool, most recently by creating a standalone analytics app called Engage, and launching analytics for TwitterContinue Reading
Here at HubSpot, we’ve told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels — like Facebook, Instagram, and YouTube. But we wondered if video content had a place on our blogContinue Reading
A few months ago, I took the stage at Digital Summit Dallas to talk about blog conversion rate optimization (CRO). The session right before mine was led by Unbounce Co-Founder Oli Gardner — a household name for those of us in the CRO industry. Needless to say, it was a tough actContinue Reading
Generate more traffic, more leads, more customers. That’s always been the purpose of marketing and sales. But while the goal remains the same, the audience — and their preferences and behaviors — has not. People don’t want to just read content anymore. They want immersive video experiences. When it’s timeContinue Reading
As marketers, capturing buyer attention is everything. Without it, we’re just throwing more content, emails, ads, and offers into the abyss. Yet, there has never been a harder time to earn buyer attention. Thanks to advances in technology and the abundance of information on the internet, today’s buyers have a lotContinue Reading
There are a variety of tests and surveys you can take to learn about your personality traits and assess your strengths and weaknesses as they fit in the workplace. The Myers-Briggs Type Indicator, the DiSC Profile, and the Big Five are a few that come to mind — we evenContinue Reading
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