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Do you ever find yourself mindlessly scrolling on your phone — just tapping away at your various apps to see what’s going on? It’s my go-to method for killing time when I’m commuting or waiting for my TV show to return from a commercial break. And I’ve found that whenContinue Reading
If you’re a lover of sleeping in and staying up late like I am, titles such as the ones below might stress you out. “The Morning Habits of 5 Fortune 500 CEOs” “Why These Startup Founders Swear by Exercising in the Morning” “Train Yourself to Be a Morning Person” ToContinue Reading
There’s been a lot of talk recently about the responsibility of journalists to tell the truth. However, there seems to be one part of the news-making equation that has so far been given a free pass, and that’s the information provided to newsrooms by PR. Due to cutbacks in journalism,Continue Reading
Remember the good old days of catalog shopping? A simpler time when you could flip through pages of a glossy magazine, ogling at advertisements that captured your attention, drew you in, and immediately transformed you into an interested customer. A lot has changed for brands since those nostalgic times. Thanks toContinue Reading
Landing pages are an essential component of any well-crafted, effective inbound marketing strategy. Whether your goal is to generate leads, sell products, or collect data, your landing pages are where the action happens. With the growing challenge of attracting and holding people’s attention online, it’s more important than ever toContinue Reading
I don’t know about you, but I miss going to school. I miss taking notes, studying, and most of all, learning a ton of new skills. That’s not to say I don’t learn a lot on the job here at HubSpot — because I absolutely do. But sometimes, there’s nothingContinue Reading
I’m a sucker for a good infographic. Sometimes, it seems like it’s hard to come across a truly remarkable one — one that’s achieved the perfect trifecta of good design, readability, and reliable data. But when they’re well-executed, infographics work wonders, transforming complex topics and dry statistics into visually enticingContinue Reading
Snapchat is on the rise in a big way. The popular photo-sharing and messaging app is becoming so big that even other social networks – like Facebook and Instagram – are beginning to incorporate their own versions of Snapchat’s unique features. Check out some of these statistics: 158 million activeContinue Reading
Many marketers have to find out the hard way that more website traffic doesn’t always translate to more leads. Unless your site is optimized to drive visitors to take action and engage, you can attract thousands of visitors and never see one of them convert into a lead. That’s where conversionContinue Reading
I’ve written a lot of blog posts over the past few years. (Read: I’ve stared at a lot of blinking cursors on blank screens over the past few years.) And if there’s one thing I’ve learned about business blogging, it’s that getting started is often the hardest part. When you’reContinue Reading
You started young. You were still growing when you started your first business. You felt the thrill of making something out of nothing. Or maybe you needed a taste of the real world and you got a job after college. Either way, here you are now. You’ve got a business.Continue Reading
In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all? As a marketer myself, I often wish I had a better sense of all of theContinue Reading
When I sit down to write an article, I have a pretty standard routine. I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to ourContinue Reading
The legendary management consultant Peter Drucker once famously wrote, “There is nothing quite so useless as doing with great efficiency something that should not be done at all.” This nugget of wisdom is especially relevant to project managers. Effective project management is all about cutting through the clutter to focusContinue Reading
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