An audience profile, on the other hand, is one fictitious person who you’re targeting with an upcoming campaign.
An audience profile also isn’t a buyer persona. A buyer persona is the final person who will ultimately purchase your product or service, but in many cases, you’ll want to market to anyone who can influence the final buyer.Continue Reading
Watch any commercial break in full, it seems, and you’re almost guaranteed to see an ad for some sort of voice assistant device. In the past two months alone, Amazon, Facebook, and Google have all announced the release of either new or new versions of their own video smart speakers: voice-assistant-enabled devicesContinue Reading
“No one knows your customers better than you do.” We’ve all heard this old adage before, but it has never been truer than it is now. Our ability to gather our customers’ information has never been greater, and advertisers lean into this data to fuel their ad targeting and audienceContinue Reading