Conversion Rate Optimization (CRO) isn’t a widely known field, even among digital marketers. If you need a quick refresher, CRO is the process of creating an experience for your website visitors that’ll convert them into customers.
But this science of lead conversion is quickly gaining ground. After all, who doesn’t want more clicks, leads, and sales?
Optimizing your website to generate leads is a no-brainer. But it’s not as simple as throwing a “click here” button on your home page and watching the leads pour in. (Unfortunately.)
Instead, marketers and designs need to take a more strategic approach. In this post, we’ll go over some quick ways you can optimize your website for lead generation that actually work.
There is a fundamental disconnect between what many publishers sell, and what their customers want. Publishers value and sell reach and demographics while their customers value and need campaigns that measurably increase sales pipelines. Today’s publishers need to be able to measure the full impact of client campaigns from initial awareness through to a final sales transaction.
Many of us can recall a time in high school when we were sitting in math class and thinking, “When am I ever going to use this stuff in the real world?”
And then we suddenly find ourselves in the real world, only to realize that numbers actually do play a pivotal role in what we do — especially in digital marketing.
In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape is evolving faster than ever. To see what works, it’s crucial to find new opportunities and test new waters.
The challenge, however, is that marketing budgets are often limited around what’s “proven” to work — which tends to look different from company to company.
We’re always looking for examples of subscription pages for new ideas and inspiration. After browsing through hundreds of different publishers websites, we came across these 10 subscription landing pages we think are pretty cool. Publishers have been in the content marketing business for hundreds of years, and as they come online, they’re bringing their savvy with them. Without further ado:
Ever since moving to Boston a few short months ago, I’ve allowed the Internet — Yelp reviews, social media messages, food blogs — to guide almost all of my of restaurant choices. Empowered by the vast amount of information at my fingertips, I’ve been able to dodge cold steaks and rude waiters while uncovering some of the best grub in the city.
For businesses, this concept is both intriguing and concerning.
You and I sift through a lot of data for our jobs. Data about website performance, sales performance, product adoption, customer service, marketing campaign results … the list goes on.
When you manage multiple content assets, such as social media or a blog, with multiple sources of data, it can get overwhelming.
The marketing formula seems simple: Attract audiences, engage prospects, convert leads, and facilitate retention. One of the biggest “wins” you can achieve is the ability to connect your disparate initiatives into a scalable, predictable demand generation engine.
But when you’re in the trenches, you know this process is easier said than done. Marketers, immersed within their organizations, frequently lack access to industry data.
Here’s a hypothetical for you: Let’s say your company has decided to invest in a website redesign so you can improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?”
The answer, of course, is “it depends.” Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire site to a new platform?
CRM. If you work in sales or marketing, you’ve probably heard this three-letter acronym tossed around before. Maybe you’ve even been told you need one. No matter what, you’re curious about one thing: What does it actually mean?
CRM stands for ‘customer relationship management.’ I know, I know — that doesn’t exactly clear things up. Keep on reading, folks, and we’ll explain exactly what CRM software is and how to figure out whether you actually need one.
ESPN recently redesigned their website. Nothing out of the ordinary there. Companies redesign their websites roughly every 18-24 months. (You’re probably sick of yours right now, am I right?)
But this particular redesign garnered a ton of attention, earning coverage and analysis in Fast Company, TechCrunch, and VentureBeat, among other publications.
When many people start diving into their marketing analytics, they’re nervous. Maybe they’re new to the technology, so they’re worried about it being too complex and confusing to use. Maybe they haven’t analyzed their marketing before. Maybe math was never their strong suit. Or maybe they’re just worried about messing something up.
It doesn’t have to be this way.
When you’re designing cover photos, graphics, and other social media assets, sometimes knowing the bare bones image dimensions isn’t enough. What if you wanted to place text or an arrow on your Facebook cover photo without it getting covered by the profile photo? And what about the shared link thumbnails on Facebook or in-stream photos on TwitterContinue Reading
