We’ve already covered what retention marketing is, and why today’s elite ecommerce stores have already started on a retention-focused strategy. But where should you begin with your own retention strategy? Read on to learn what to do before you get …
You can set your small business apart in several ways, from your brand to the quality of your products. Still, even if you’re the top small business in your city, your audience is limited. How can you grow beyond the …
While Amazon is busy trying to figure out how to get products to you as quickly as they can once you click the purchase button, the rest of the ecommerce world seems to be moving in the other direction. Some …
When planning giveaways, discounts, coupons, promotional events, and any other special pricing for your ecommerce company, you’re probably already counting your profits in your head. Then, you run across a blog like this one that says ecommerce promotions just don’t …
More than ever before, consumers expect an individualized experience when shopping online. And, the data is there—personalization impacts your bottom line. In fact, personalized emails see a 14% higher clickthrough rate and personalized web experiences see an average 20% increase …
It makes sense to implement a rigid return policy, doesn’t it? By requiring that products be returned for refund or exchange before a certain number of days pass, customers are likely to let the deadline pass without realizing. At least, …
Part of running a successful ecommerce business is the ability to keep buyers coming back for more. Excellent customer service has long been a determining factor in a buyer’s loyalty, but you may be surprised to learn it’s not the …
If you’ve searched Google recently, then you may have notice something different. In the past, searches for products pulled up two or three paid ads in the search results, and then along the right side of the screen, more paid …
Gone are the days when you could simply set up an online store, run a few ads, and start watching the money roll in. Today’s ecommerce landscape is a battlefield and the majority of stores are slugging it out to …
Is your ecommerce strategy for 2016 strong enough to deliver on your growth goals? With the rising cost of ecommerce customer acquisition, all too often it can feel like you’re putting more effort into your acquisition strategy but seeing the …
Think of the most successful salespeople you know. They’re equal parts artist and scientist, skilled at building trust, telling their products’ stories in a persuasive way, answering and overcoming objections and, finally, closing the deal.
If you’re an ecommerce company, …
Transparency isn’t convenient. You can’t just openly share the good news — you’ve got to share the bad news, too.
At least, that’s how Patagonia views it. “Transparency is telling the good and the bad,” says Rick Ridgeway, Patagonia’s VP of …
It’s important to note that a mobile shopping cart is not the same as a shopping cart on a laptop or PC. There are different paths for buyers as they shop on mobile devices and laptops, so we can be …
Remember when ecommerce was the go-to tactic for increasing brand awareness, finding new customers, and boosting sales? Remember when you could just list products on your site and advertise your cheapest, stripped down offer and people would buy from you …
