The Science of Persuasion [Infographic]
2015-01-18
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To sell something, you have to convince a buyer that they not only want your offering, they need it. To be clear, I’m not talking about fooling them into buying a piece of junk. Oftentimes, prospects stand to benefit considerably from purchasing a new product or service. But that doesn’t mean they’re any more eager to fork over their money — and this is where the fine art of persuasion comes in.
A few hours after giving my session at 
When we’re really young, it feels like we can’t wait to get to a certain age — when we hit that magic year, suddenly new things unlock. We can drive! We can vote! We can have an alcoholic beverage! All of these “benchmarks” in life are thrilling to approach and pass. 