Email’s relevance and impact for nonprofit organizations continues to grow. According to the M+R Benchmark 2016 report, email lists for nonprofits grew by an average of 14% in 2015, outpacing their average churn rate of 11.4%.
The same benchmark …
Every marketing team is overworked. We’re all looking for ways to maximize the ROI on our efforts. For many organizations, using a marketing automation tool and workflows can provide a quantum leap forward in marketing results.
Of course, implementing a …
Who are you marketing to?
It’s a question that’s all-at-once simple, yet hard to answer in short and with confidence. For many nonprofits, this question is a vital one.
With limited marketing budgets, and stretched resources nonprofits of all shapes and …
While no two organizations are created equal, the motivations behind joining one often are.
By understanding what draws new members in—and just as important—what keeps them there, nonprofits can better understand where to allocate their …
According to CUNA’s First Quarter 2016 Economics and Statistics report, credit union memberships is continuing its climb upwards. Are you getting your share? Of course, the quarterly report also finds that asset growth is slightly down.
This means the pressure …
We understand: change is difficult in the nonprofit world.
Everything takes time, and many projects require approval from multiple levels of superiors. It may seem daunting to suggest a change of course. In the case of inbound marketing, though, the …
No matter the industry, marketing professionals know that appealing to the “buyer” (donor, client, member) takes a whole lot more than a snazzy logo and nice website. Especially for nonprofits, one of the best ways to attract and engag…
Content can be a great way for your association to engage with constituents. But where to begin? What’s the best approach to creating nonprofit content?
By setting goals, getting your team involved, and grounding your writing in a pre-established strategy, …
The monthly or bimonthly newsletter is a well-known pillar of nonprofit communications. Organizations use this content piece to educate supporters about their latest achievements and projects, keep donors engaged over time, and lead them to deeper levels of support.
With …
Just as cars are fueled by gas, or a plant is feed by the sun, associations are powered by their members.
But what does an association do when they can’t attract as many new members as they need to support their cause? …
For years now, businesses have been using inbound marketing as a way to attract,convert, close, and delight new customers online. But what if it’s not “customers” that you’re after? What if you’re targeting volunteers, donors, or members?
In other words, what if …
Over time, you’ve collected a wealth of data on your members. That’s because your members are engaged with your organizations for reasons that are beyond materialistic. They care about your mission and work. They’re regularly reading your content. They’re giving …
There are serious advantages that come with a healthy recurring giving program. While revenue from one-time gifts tends to be inconsistent throughout the year, monthly donations provide a stable and predictable source of income. This makes it easier for organizations …
Fundraisers are great opportunities to raise money, right? Wrong—well, sort of wrong.
Often hosted just a few times a year, these races, picnics, galas, and more are great opportunities for nonprofit marketers to learn more about their communities, members, and donors. …
