Nonprofit (Page 3)

When it comes to reaching and engaging target audiences, distribution is only part of your marketing equation. In addition to choosing the right channels for generating visibility and making members aware of new opportunities, organizations need to develop compelling messaging and increase goals around newsletter subscriptions, new member sign-ups, existing member renewals, and donation. This process, known as conversion optimization–known in the for-profit world as the act of transforming website visitors into first-time customers and first-time customers into repeat buyers—is one of the pillars of inbound marketing.

Bring Your Community into Your Marketing

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These days, the competition for audience attention is fierce, and nonprofits often don’t have the resources or time available to compete with 7 to 8 figure big-brand marketing budgets. Marketing teams at budget-conscious organizations have another asset that they can rely on— their creativity.

Patagonia’s Rick Ridgeway: Eye-Opening Lessons for Working (and Living) Adventurously [Podcast]

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Transparency isn’t convenient. You can’t just openly share the good news — you’ve got to share the bad news, too.

At least, that’s how Patagonia views it. “Transparency is telling the good and the bad,” says Rick Ridgeway, Patagonia’s VP of Environmental Affairs, on this episode of The Growth Show. “It’s having the moxie to openly tell our customers and other external stakeholders about the harm that we are doing.”

How to Stretch Your Nonprofit’s Marketing Resources

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Running a marketing team at a nonprofit is tough because you’re dealing with two of the toughest challenges to tackle: achieving big goals and operating on a shoestring budget. It’s not uncommon to hear about budgets that are pushing $0, outdated systems and tactics, and ‘big ideas’ that never make their way to the market.

6 Ways That Nonprofits Can Improve Their Keyword Research

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The power of search engine optimization (SEO) is irrefutable. When your organization is easier to find on Google and Bing, you’ll generate more visibility around your work. Your nonprofit will experience the perks that come with bringing more people to your website—from increased membership to PR attention and beyond.

The Nonprofit’s Guide to Email Nurturing for Membership Retention

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5 Emails Your Association Should Send to Increase Memberships

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A Nonprofit’s Guide to Building Audience Personas

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If you’ve found your way to this blog post, you’re probably well acquainted with the concept of a customer persona (but if you do happen to be looking for a quick refresher, check out this free template that we put together in mid-2015).

4 Challenges Facing Nonprofit Marketers in 2016 (And How To Beat Them)

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How to Market Matching Gifts in the Donation Process

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If you haven’t experienced the pure joy of a buy one, get one free sale, you’re missing out. You go into a store looking for the perfect pair of jeans, and you come out with twice as much denim as you paid for!

Mo’ Mustaches, Mo’ Growth: The Rise of the Movember Movement [Podcast]

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It all began as a bet in a bar.

Let’s round up a group of people and see who can grow the best mustache in just 30 days.

Twelve years later, this bet has blossomed into Movember: More than five million people all over the world have joined the movement to raise awareness and funds to benefit men’s health initiatives.

Prepare Your Organization For #GivingTuesday [Free Kit]

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After the turkey has been devoured, the shopping carts piled high with gifts, and the online discount codes redeemed—another important holiday date remains. Tuesday, December 1st.

3 Tips to Promote Your Giving Tuesday Campaign

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Giving Tuesday is right around the corner and everyone is looking for an edge to help them raise more money on December 1st. The effort will be worth it as Giving Tuesday will likely continue its tremendous growth.

Making More From Less: How to Repurpose Your Nonprofit’s Content

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Content is king, but it’s a noisy world out there. For those in the nonprofit space, it is enough of a challenge creating the content that tells your story, to say nothing about then getting that story heard.