To help those of you looking for a way to sharpen your skills, we’ve put together a detailed list of ways you can start using Excel to simplify your marketing tasks. Complete with templates, these suggestions will have you making strides in no time.Continue Reading
How many visitors does a website typically get?
It depends. With the number of websites available on the web, it would be impossible to narrow this question down to one answer. Fortunately, there are tools and resources to help you make an educated guess.Continue Reading
When we talk about conversion, we’re essentially talking about an exchange. Let’s say, for example, you’re offering a piece of downloadable content to your site visitors. It’s “free,” in terms of the lack of money paid for it, but some other information is traded. So, for example, in exchange forContinue Reading
As any inbound certified member of our community knows, setting SMART goals (that’s Specific, Measurable, Achievable, Realistic, Time-bound) is the keystone managing (and measuring) highly productive sales and marketing teams. Aligning these goals is what keeps marketing and sales teams in lock-step. For example, marketing may have a Service-level AgreementContinue Reading
![The State of Inbound 2016 Is Here [New Report]](https://cdn2.hubspot.net/hubfs/53/SOI_Blog_Launch-Post-Hero_1.jpg)
Over the past few years, we’ve observed innovations in technology that have drastically changed the digital experience for people all over the world. More people are using mobile to access the internet than ever before, newsfeeds are packed with content, and bots are redefining what it looks like to complete the most common of online tasks.
And as technology changes, the inbound marketing methodology must evolve with it.
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Back in 2011, the Aberdeen Group released a study that claimed highly-aligned organizations achieved an average of 32% year-over-year revenue growth, while their less aligned competitors saw a 7% decrease. Today, smarketing continues to serve as one of the largest opportunities for improving business performance.
While aligning your sales and marketing teams sounds like a no brainer, it’s not something that’s going to happen overnight.
I’m a sales geek. I grew up in my career through the sales ranks.
You see, the sales playbook I used back in 1996 worked like a charm. In fact, I largely built my entire career off getting good at it.
Ok, so what’s the problem, Brian?
What’s the worst slimy sales tactic you’ve run into? Was it an overly aggressive “Buy Now!” pop-up, or maybe a late night cold call that sent shivers down your spine? Sadly, I’m sure there’s been far more than any of us want to remember.
I’ve been outspoken about the ineffectiveness of slimy sales in the past. Look, I get it. I know 42% of sales reps admit to struggling with prospecting.
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
Have you ever seen a basketball team abruptly go ice-cold during a game? Out of nowhere, they’ve missed 13 straight shots and are down by 20 points. As the team heads down the floor for their next possession, you think to yourself, “This time they have to score. They’re due.”
This post originally appeared on HubSpot’s Sales Blog. To read more content like this,subscribe to Sales.
What if I told you that the key to increasing revenue, employee productivity, and lead flow was as simple as sending a tweet?
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
Business emails: Easy to send, difficult to perfect.
Professionals receive an average of 88 business-related emails a day, according to the Radicati Group’s 2015 Email Statistics Report. So how are you supposed to stand out?
As a marketer, you work hard every day to generate, qualify, and deliver leads to your sales team. You can’t afford to let your leads flounder after you hand them off.
Unfortunately, thanks to today’s hypercompetitive sales landscape, prospects are inundated with more information and content than ever. In other words, your dry, jargon-filled deck isn’t going to cut it anymore.
Marketers and salespeople are the most critical links to a company’s customers. And the moment inbound marketing was implemented into your organization, your marketing department merged with the sales department. They are no longer separate, working on different islands. And they must work together at each stage of the sales funnel.
The alignment of an organization’s sales and marketing efforts is a crucial strategic imperative for companies that desire sustainable growth. Despite the evidence of improved business performance, it’s still a rarity to find an organization that has and maintains full alignment. The good news is that the issue is getting far more attention than ever before, and more organizations are making progress.
