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A few years ago my team at RJMetrics was launching a short survey over the holidays. It’s a tough time of the year to get attention, especially when you’re a B2B SaaS company. At some point, someone suggested a cupcake giveaway. So we did. Ten participants were randomly chosen toContinue Reading
We’re living in a golden age of startups and side hustles, where it seems like more people than ever before are striking out on their own with new business ventures. Whether you’re just beginning to think about starting a business, or already drafting a formal document with your current businessContinue Reading
Doesn’t it seem like we don’t go a day without hearing about employee burnout — mostly what a problem it is? In a survey conducted last year by Morar Consulting, 95% of human resources professionals blamed the loss of good employees on job burnout. Headlines call it a “crisis.” TypeContinue Reading
I ran my first experiment in influencer marketing in middle school. My mom had bought me a pair of practical (her words) but hideous (my words) sneakers — and insisted I wear them to gym class. Believing — maybe rightfully — that my reputation hinged on having cool footwear, IContinue Reading
When it comes time to make a purchasing decision, who are you more likely to trust — a brand, or a fellow consumer who uses the product? We’re more likely to take recommendations from friends and family members than brands when it comes time to make buying decisions — andContinue Reading
For many of us, the thought of high school conjures memories of ample notebook doodles. Hand-drawn bubble letters, pictograms, and stick-figures would decorate homework, tests, and papers — and teachers, of course, were constantly asking us to knock it off. And so, most of us did, perhaps because we figuredContinue Reading
There are few things I look forward to more every year than the release of Mary Meeker’s Internet Trends Report. It’s clear, it’s visually interesting, and most importantly, the results are always fascinating — with tremendous implications for marketers. Meeker’s report is chock-full of data about how the way usersContinue Reading
Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. We transform, if it’s even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasonsContinue Reading
It’s always valuable to look at how other organizations within your industry get things done every day. And It’s particularly valuable to look at how an organization you admire, or aspire to emulate, has nailed what they do. When we read in 2016 that BuzzFeed was changing the entire way itsContinue Reading
As any inbound certified member of our community knows, setting SMART goals (that’s Specific, Measurable, Achievable, Realistic, Time-bound) is the keystone managing (and measuring) highly productive sales and marketing teams. Aligning these goals is what keeps marketing and sales teams in lock-step. For example, marketing may have a Service-level AgreementContinue Reading
We all know those moments when we stumble upon what looks like a golden piece of content. And just as you’re about to dive in — an ad appears. You can’t just close it, either. Before you can get to what you visited that site to see, you have toContinue Reading
How much digital content do you consume on a daily basis? It’s tough to put a number on that, isn’t it? Here’s an even tougher question: How much of that content do you genuinely trust — especially when it comes to an investment in a product or a service? AccordingContinue Reading
Video is dominating social media marketing. In fact, experts predict video will account for 80% of global internet traffic by 2019. So now is the best time to master the medium. Thanks to easy and free video creation tools, you don’t need a big budget, professional equipment, or a filmmaking degreeContinue Reading
I once made a really big hiring mistake. After a series of promising interviews, I took on an intern whose level of professionalism, performance, and overall demeanor quickly took a turn for the worse. I discussed it with my supervisor, we agreed that it was in everyone’s best interests notContinue Reading
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