Hey there, marketer. I’m curious … what’s really going in that day-to-day work life of yours?
When you say you’re working from home, are you actually being productive? When you have a deadline, do you wait until the last minute? What are you actually doing on LinkedIn? It’s time to speak the truth.
Writing for the web isn’t easy. Sure, you want to get your point across. That’s a given.
But what you really want is to spark people’s interest, engage their emotions, maybe even generate some real excitement about the stuff you’re writing about. Heck, you’re excited about it. Is it so much to ask that others might get excited, too?
Perhaps today was a rough day. Maybe you woke up late. You missed your workout, then your bus, then closing elevator doors at work. Maybe that project of yours is getting you down and if one more person tells you tomorrow is another day you’re going to scream.
But seriously, tomorrow is another day. And this one? It’s not such a big deal after all.
Putting together an A+ landing page can be tricky.
There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are.
When I first got started in marketing, I didn’t know too much about SEO. It’s probably pretty simple, I thought to myself — after all, it’s just a three-letter acronym. Plus, I knew that it had to do with search engines like Google — and since I used Google every single day, I figured it wouldn’t be too difficult a concept to master. Right?
I couldn’t have been more wrong.
SEO is one of key components of inbound, and if you’re not clear about what it means from the get-go, you could be in trouble later on.
The best marketers I know are always on the lookout for clever hacks and tools to increase their conversion rates. They’re the ones to jump on Snapchat, or experiment with animated GIFs in email, or hack together a parallax scrolling landing page.
The best marketers I know also understand that these new tools and ingenious hacks don’t always pan out.
