Want to Be a Better Marketer? You Should Be Keeping Up With The Kardashians [Video]
2017-10-06
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We Need to Talk About Uber.
2017-10-06
Y’all. I don’t even know where to begin. Have you ever had one of those weeks, or maybe even long weekends, when you genuinely disconnect from or simply don’t have as much time to pay attention to tech news? But then, you come back from that brief reprieve, only forContinue Reading
127 Facts You Probably Didn’t Know About Video Marketing [Infographic]
2017-10-06
Do you remember when the music video for “Gangnam Style” was everywhere? Seriously, it felt like everywhere on the internet, TV, and radio, you could find Psy dancing to the infectious hit song. What you might not remember about “Gangnam Style” is that it was record-setting: Back in 2012, it wasContinue Reading
All the Cool New Products (and Massive Shade) You Missed at the #MadebyGoogle Event
2017-10-04
As a rule, San Francisco is beautiful in October. Yesterday was no exception. Outside of the famed SF Jazz venue, it was sunny, with a just-right amount of crispiness in the air. But inside the venue, there was shade — lots and lots of shade. The event had many names,Continue Reading
How to Hire the Best-Fit Freelancer for Your Next Project
2017-10-04
So you’re ready to start looking for a skilled freelancer to help your project (and productivity) take off? Whether you’re engaging a freelancer for a small project or looking to bring them on for a longer engagement, here’s what you need to consider to find and hire the best freelancerContinue Reading
Why We’re Starting a New Podcast That Has (Almost) Nothing To Do With Our Company
2017-10-04
There are more podcasts available today than anyone could possibly consume. More than 10 billion episodes were downloaded on Apple devices alone in the last year. These days it seems the only thing as plentiful as podcasts are podcast producers complaining about how hard it is to get theirs discovered.Continue Reading
The Charles Bukowski Guide to Effective Copywriting: 5 Tips
2017-10-03
Charles Bukowski wasn’t a copywriter, but he was a prolific writer of poetry and short stories. In the first half of his life, he mailed thousands of drafts to potential publishers.Continue Reading
The 14 Coolest Beer Label Designs You’ve Ever Seen
2017-10-03
While it’s certainly important for a beer to taste good, there’s no denying that packaging has a big influence on people’s buying decisions. Ten years ago, a lot of breweries found they could get away with soliciting a friend to design their beer packaging. Not anymore. With so many beersContinue Reading
22 Brand Style Guide Examples for Visual Inspiration
2017-10-02
When it comes to building a memorable brand, it’s all about consistency. When you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away. The best brands stick in our brains because their presence is defined byContinue Reading
What Is Active Listening? Here Are 6 Phrases to Demonstrate It [Bookmarkable]
2017-10-02
A few weeks ago, I had an alarming revelation: I’m a crappy listener. That came to light when someone important to me pointed out that I don’t seem to have any interest in what he does for work. “Your eyes just glaze over whenever I talk about my job,” heContinue Reading
How to Get More Done by Doing Less
2017-09-28
Productivity is generally thought of in terms of, “How do I get more done?” If we’re lucky, we work in teams and environments where that perspective is at least softened by combining it with a measure of efficiency or impact, but even then we don’t fully escape the rat-race-like pursuitContinue Reading
Tech-Driven Techniques to Motivate Employees
2017-09-28
Technology has made significant changes in the way we do work. Various workplace trends have appeared through the years like the rise of work-life balance, the popularity of remote work, and the importance of a work culture that improves employee productivity. That said, managers still consider attendance and absence managementContinue Reading
Your Content Strategy Needs More Consistency
2017-09-28
If I told you that content creation is a vital part of every company’s marketing strategy, your response would probably be a sarcastic “Well, duh. Thanks for that cutting-edge insight, John.” That’s because most of us know how important content is to our inbound marketing and our brands — bothContinue Reading
Gestalt Psychology and Why It’s Essential for Good Design [Video]
2017-09-27
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