When it comes to website design, creating a page that is visually appealing, aligned with your brand, and optimized for lead generation is no easy task. After all, there are a lot of mistakes you can make in the process.
That’s why — for almost two years now — my team here at IMPACT Branding & Design has been hosting a monthly live website critique called Website Throwdown.
Ding, Ding, Ding. The bell rings and the fighters come out of their corners.
Out the blue corner, with a market cap of $100 billion, steps forward the Fortune 50. Fortune’s been around for a decade, and while they aren’t the fastest puncher, they’ve weathered many a tough round and have learned how to last.
Today’s workforce is always on the go and multitasking. We’re busy, we’re distracted, we’re ambitious, and we’re always on the hunt for new sources of inspiration. That’s why business management-oriented podcasts are so perfect for today’s professionals.
A recent comScore survey found that 22% of U.S. internet users listen to podcasts at least once a week.
Clarity is the key to efficient, productive marketing. Unfocused efforts keep your team busy, but they’re not going to get you the new membership or product enrollment numbers your credit union is looking for.
Back in 2011, Marc Andreessen announced in a seminal WSJ essay that “software is eating the world.” Five years later, his thesis was right — software as a service (SaaS) companies have and will continue to takeover or disrupt large parts of the economy.
This change has been fueled by technology: It’s now easier and cheaper than ever before to develop software, and with 3.5 billion people having access to the internet, the potential customer base for SaaS companies is vast.
Getting your school found online is an ongoing battle that requires different strategies for different goals. Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. You can use both these strategies to direct traffic to your school’s website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program.
![How to Run Successful LinkedIn Ads [Free Two-Week Planner]](https://blog.hubspot.com/hubfs/LinkedIn%20Sponsored%20Content.png?t=1478000318625)
LinkedIn is the #1 social media platform for B2B content distribution. That makes it a key platform to generate leads, build professional relationships, and drive leads.
But it’s not enough to use LinkedIn just to build an organic following. If you want to effectively expand your content’s reach and get it in front of the right eyes, you should be using LinkedIn’s Sponsored Content feature.
Has this happened to you before? You come up with a great idea for a new project, but when it comes to explaining to your colleagues why it deserves their attention, you just can’t seem to generate the necessary excitement or buy-in.
It’s been a year since Twitter polls became an option for users to engage, entertain, and survey their social media audience. And just recently we’ve found ourselves asking, “Are there any brands out there that are really using Twitter Polls well?”
In the not-so ancient past, Twitter users used to tweet out makeshift polls and use likes, retweets, or replies to get their “results.”
Community management has become an essential part of a successful long-term social media marketing strategy. In fact, it’s turned into more than just a social media strategy: Community management leads to customer retention, and studies have shown that profits increase 95% when retention grows over 5%.
Want to learn how to plan, publish, and promote viral infographics?
You’re in the right place. But let’s start by making something clear: If you’re thinking, “I’m not a natural designer” or “I’ve never made an infographic before,” you’re not alone.
However, instead of making excuses, answer this: Have you ever made a presentation in PowerPoint or Keynote?
A dancer sweeps gracefully through a deserted London cityscape. An dinosaur bursts through the ceiling of a night club. A particularly unintelligent looking cat contemplates jumping to a nearby perch.
What do all these different tableaus have in common? They’re all featured in creative ads from the past month.
For many businesses, the key to making sales is to first generate leads.
Leads are valuable because they’re the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it’s by filling out a form to download an ebook, completing an online survey, or something else.
Not having enough of the right people on your content team is a problem for many of today’s marketers. In fact, 38% of B2B marketers say HR and staffing issues are responsible for delayed success in content marketing, and 22% blame a lack of training and education.
Developing, executing, and measuring a content marketing plan can be difficult under the best of circumstances. But when you’re not adequately staffed, even the most well-conceived content marketing plan can struggle.
