InBound Marketing Blog (Page 9)

As we approach the year’s second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital marketing space, there seems to be an unspoken rule that you must always have an opinion on what the key trends will be for the year ahead. But couldContinue Reading

Over the past few years, video has become one of the most compelling ways for brands to tell their stories on social media.

From the instant popularity of Facebook Live videos to Instagram increasing their video length from 30 to 60 seconds, marketers are using the power of video to communicate their business’ personalities and brand stories, to express creativity, and to build emotional connections with fans and followers.

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There have been plenty of predictions for the commerce industry in 2016. From drones and year round same-day delivery, to AI and wearable technology woven into our everyday fabrics. Google, Amazon and the like have all made strides in these arenas, but outside of those technology behemoths, 2016 has been a relatively slow shopping year from the point of view of retailers.

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Stress and anxiety — to some degree — are natural parts of everyday life. Think about it: You get that feeling when a driver cuts you off on your way to work, or when you have a looming deadline, or when you spill coffee on your shirt.

These stressful moments can range from uncomfortable and annoying (even motivational) to completely debilitating. 

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Ever catch yourself making a silly excuse to get out of doing something?

I do it all the time: I can’t go to the gym because I need to do the dishes. I can’t finish that book because I’m too busy. I can’t organize my closet because I’m too tired.

Trouble is, when you’ve got an excuse for every little thing, it’s really hard to make any progress.

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A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as “hashtag.”

For a long time, the hashtag symbol (#) was known simply as the “pound” symbol. Now, I could swear that the only time I hear it referred to as a pound symbol is when I enter my PIN number to pay my cell phone bill.

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Time for another brainstorm session …

After scratching out a list of possibilities, you turn to your computer for inspiration. Consider your go-to sources: Do you immediately navigate to your competitor’s blog? Are your bookmarks filled with favorite content from companies in your industry?

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