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The Marketing arena has Huge potential, the sheer number of business practices, tactics, tools and possibilities in Marketing are staggering, to say the least.
I’ll tell you what you’d do: You would you tap into your HIDDEN resources. What are your hidden resources? How do you get to them? If you’ve ever run out of your resources before accomplishing your goal, or, if the resources you needed were ALMOST gone, and it left youContinue Reading
We were newlyweds of only one year. My husband and I decided to drive twelve hours to attend a conference which would help us start a business. Tensions were high because we couldn’t afford the trip, and our disagreements left us both feeling hurt and misunderstood. Because of a previousContinue Reading
Have you noticed that certain brands seem to have just popped up out of nowhere and become overnight successes? I always wondered how that was possible. Is it just a matter of having one genius idea that no one else ever thought about? Or is it that these hugely successfulContinue Reading
Ready or not, the holidays are right around the corner. And that means it’s time for email marketers to start planning one of their biggest email campaigns of the year. To help you prep for all the holiday madness to come, the team at EmailMonks asked a group of seasonedContinue Reading
I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one “best”Continue Reading
As many of the nearly 20,000 attendees at HubSpot’s annual INBOUND event would probably attest, a major highlight of this year’s event was Michelle Obama’s powerful keynote address. A close second would have to be my breakout session. (Just kidding.) Well, I’m just kidding about being a close second toContinue Reading
If you’ve ever driven in snowy weather, you know that sometimes the car does NOT respond to your steering wheel directions. Striving to achieve a goal can give you a similar experience. If you’ve set a goal, and you’re doing all you know to steer toward it, it can beContinue Reading
I’ve said it before, and I’ve said it again: I’m endlessly fascinated by how much we, as humans, have adapted to emerging technologies. A few weeks ago, when I covered the Samsung Developer Conference, I had the following thought: “Think about some of the pieces of technology or up-and-coming topicsContinue Reading
Humans are visual creatures — so visual, in fact, that color plays a much bigger role in influencing what we purchase than we might think. There’s a reason companies test the colors of things like advertisements, banner ads, and call-to-action (CTA) buttons. When we did a button color test hereContinue Reading
Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job. Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of theContinue Reading
Staying in forward motion, even when things look bleak, does more for lining up your success than you realize. (Don’t forget: If you’re afraid you’ll fall, at least fall forward.) I like to think of what happens when you’re standing in a still pool of water. As long as youContinue Reading
When it comes to marketing tactics, unfortunately there is no “Best if Used By” dates. But that doesn’t mean what worked last year — or even last week — will work today. In fact, some of the most popular digital marketing trends have reached the end of their shelf lifeContinue Reading
This is a longer article. If you’re feeling noncommittal at the moment, don’t read it. Save it. Bookmark this page for later, when you have more time. You’ll be glad you did, especially if your goal is to write articles of your own. Articles that lure readers in slowly, carefully,Continue Reading
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