Marketing (Page 6)

The Marketing arena has Huge potential, the sheer number of business practices, tactics, tools and possibilities in Marketing are staggering, to say the least.

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Now more than ever, people may strive to invest in a brand’s story. With that, storytelling can be an essential advertising strategy to help promote your product or services. Applying the principles of storytelling to your business, such as speaking with emotion and weaving a tale with words may leaveContinue Reading

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The entrepreneurial spirit is about growing an idea into something spectacular.  Whether it’s a design for the perfect product or the concept of a thriving organization, the right vision can change the world – once it is put into action.  The main problem entrepreneurs usually face is coordinating those ideasContinue Reading

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Something magical happens when a CMS meets a CRM. Everything grows better. That’s why I could not be prouder to announce that HubSpot is partnering with WP Engine to turn WordPress websites into customer-focused growth engines. When there’s a lot of friction in your company’s customer experience, people spread theContinue Reading

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You can’t deny that video is a vital part of any business’s marketing strategy in 2019. In fact, video traffic will be a whopping 82% of all global IP traffic by 2022 — up from 75% percent in 2017. It’s clear that web visitors are shifting to video — FacebookContinue Reading

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Content marketing strategies and SEO are closely interrelated. From boosting search rankings in the SERPs and aiding in navigation to conversions and sales for your business, your brand is nowhere without an authentic content marketing strategy.  Since there are tons of content marketing strategies, you have to decide which oneContinue Reading

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Every marketing team is challenged to do more with less — especially nonprofit organizations. Often times, resources are tight, and teams are small. Sound like your organization? We want to help. That’s why we created this nonprofit marketing guide. Your organization might not operate for profit, but it can stillContinue Reading

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Instagram has become one of the most influential channels of social media marketing in the last few years. Today, thousands of marketers, photographers, bloggers, writers, and brands are experimenting and marketing their brands on this social platform – and for good reason. Instagram is the fastest-growing social media that currentlyContinue Reading

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When it comes to turning web visitors into leads, 68% of B2B CEO’s use strategic landing pages as part of their strategy. A strong landing page usually offers your website’s visitors a resource, such as a piece of content, in exchange for contact information. Sharing or hyperlinking to the URLContinue Reading

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I have a seven-month-old male Caucasian Shepherd puppy called Fierce. When I started walking Fierce at about three months old, I noticed the all-too-familiar struggle I’ve had with pretty much every dog I’ve owned: a struggle with the leash. The first time I put Fierce on a leash, there wasContinue Reading

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Remember when people used to learn about upcoming events, the latest trends, and cool new products exclusively from magazines, newspapers, and TV shows? These publications and broadcasts are where brands used to get all their earned media. But earned media has expanded beyond print and TV, and marketers can harnessContinue Reading

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2% and 18 minutes. That’s the average reach of a Facebook post and life of a tweet, respectively. Crazy insignificant, right? These are networks that millions of people spend time on every single day — and they seem to offer such slim, fleeting opportunities for brands. But it doesn’t haveContinue Reading

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Here’s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be. Here’s a true statement you don’t hear as often: Your SEO strategy for 2019 shouldn’t focus on keywords. These days, most businesses understand the basic concepts of SEO and why it’s important. However, whenContinue Reading