Offering a free lead magnet in return for your website visitor’s email address used to work like a charm. Businesses were happy because they were generating leads and the leads were happy because they were receiving a valuable resource to consume. With content overload becoming a real problem, generating inbound leads has become tougherContinue Reading
Whether you’re just getting started with ebook creation as a marketing tool, or you’re reconsidering the role of ebooks in your existing content strategy, you’re likely asking yourself an important question: What is the best ebook format for the ebooks in my marketing library?Continue Reading
Coming up with new content ideas all the time can be particularly difficult for many marketers. But, with the right tricks, you’ll never run out of things to share and you’ll also be able to stand out and beat your competitors. Continue Reading
As of March 2020, over 804,390 businesses in the U.S. were less than one year old. Combine that with the 31.7 million small businesses vying for customers, and the competition seems even more fierce. So how can you possibly create a marketing strategy that stands out? Diving into a specificContinue Reading
A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you’re trying to reach. AsContinue Reading
Seth Godin famously said “content marketing is the only marketing left”. This was years ago but his words, along with the even more famous “content is king”, still stand. Content marketing doesn’t work because a few (famous) people agree it does. It works because: 77% of internet users read blogs. 47% of internet users use […]
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As any marketer will tell you, there are a myriad of benefits to using data to inform your marketing decisions.
For any business to be successful today — no matter the type, size, or industry — it must create and share media content (images, videos, infographics, social media posts, podcasts, etc.) with its target audience members. This is a large part of how you boost brand awareness, engagements, conversions, andContinue Reading
One of the most heated debates that I’ve been apart of is when I was arguing with my best friend that Taylor Swift is a good dancer. The first thing you should know about me is that Taylor Swift is my favorite artist, so you’d have a hard time convincingContinue Reading
Step by Step Guide to Creating a Website In 2017, 71% of small businesses had a website, and 92% of businesses without a website said they’d have one by the end of 2018. Today, having a website is as necessary for a company as having a phone number. Maybe you’reContinue Reading
When you think of Snapchat, what do you think of? Personally, I think of a single thing: “It’s crazy how much marketing opportunity there is on this app.” Now, you may be thinking, “There’s no way,” or “Which one is Snapchat, again?” (if you need a reminder, it’s the yellowContinue Reading
Running a marketing strategy for your business is not an easy task. Like every brand owner, you too may want to know the top 5 secrets of business marketing on Instagram. Business marketing has become a major trend in the world of commerce. Today, most brand owners now adopt theContinue Reading
You know you’re a marketer when you’re sitting in traffic on the highway, it’s completely bumper to bumper, and all you can think about is “Why can’t I drive traffic to my website like this?” If you’ve struggled with driving traffic to your website, you’re not alone. According to 2019Continue Reading
As recently as a decade ago, inbound marketing was a brand new idea. Marketers were learning that they couldn’t just publish a high volume of content — it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines. That content wasContinue Reading