Marketing (Page 5)

The Marketing arena has Huge potential, the sheer number of business practices, tactics, tools and possibilities in Marketing are staggering, to say the least.

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Oftentimes, turning an idea for an advertising campaign into reality isn’t exactly simple. Among other things, you must get buy-in from other teams, earn approval from bosses and executives, negotiate your budget, and present a clear path for return on investment (ROI). The best way to clearly present your proposal,Continue Reading

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As a video marketer, editing might be the most important part of post-production. If you can’t seamlessly weave your shots together or get your cut to hit the right frame, your video will seem unpolished and disengage your viewers. That said, if you’re operating on a shoestring budget, you mightContinue Reading

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Creating fresh and original content to keep your audience requesting more can be incredibly difficult. So what do you do to produce original pieces of content that can reflect your brand’s vision as well as cement your spot in the industry? Well, the answer is simple; you can fill inContinue Reading

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Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so. But great content is a waste if your audience doesn’t know it exists. Content distribution is an integral, if not the most important, part of your content strategy.Continue Reading

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What does strong content look like? That’s the million-dollar question. If you can create strong content for your readers, you will get back as much as you put in. Strong content brings in ROI you can’t argue with: More people reading your content from start to finish. More people actuallyContinue Reading

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When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial, or $10,000 for an email marketing campaign. It can be frustrating when your budget dictates how many people your business can reach. Surprisingly, there are aContinue Reading

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Back in the days of Mad Men-esque advertising agencies, tracking how many people engaged with a particular ad campaign was nearly impossible to do well. Advertisers would sink money into mediums like radio and print, and hope sales of the advertised product went up. There was no dependably accurate wayContinue Reading

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The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned. Know the feeling? If you work in social media marketing, my guess is you know it all too well. Social media is constantlyContinue Reading

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While many landing pages look different and use a variety of interesting strategies to pull in audiences, they all serve one major purpose. These pages get website visitors to convert to the next stage in the buyer’s journey. Rather than serving as a basic advertisement that shows a customer aContinue Reading

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Research shows that people remember branded content twice as long as they remember a traditional advertisement. But creating your own branded videos, blogs, or podcasts can require a lot of bandwidth. If you’ve always wanted to experiment with this strategy, but haven’t had the time or resources to produce yourContinue Reading

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A few years ago, the HubSpot team made the switch to Slack (one of the hottest real-time messaging apps on the market). Initially, it was hard to get used to uttering phrases like “Just Slack me” or “We were Slacking” in passing. But once we got more comfortable with theContinue Reading