Technical SEO (Page 2)

In a society hooked on instant gratification, people don’t like waiting for things. That’s why over 25% of visitors will leave a website that doesn’t load in six seconds. That’s the length of a Vine (RIP). Fortunately, in 2016, Google launched their solution to sluggish mobile web pages.They called itContinue Reading

More than 3.5 billion searches are made every day on Google, a company that holds over 85% of the desktop search engine market share. Needless to say, Google is popular, and marketers looking to perform well in organic search results need to know what factors Google takes into account whenContinue Reading

You wouldn’t design a new kitchen without creating a blueprint first, would you? So, why would you design a website without creating a sitemap? If you want to launch a website that Google (and your potential customers) can discover, you’ll need a sitemap. Here’s how to create one. What isContinue Reading

Troubleshooting a HTTP 500 Internal Server Error is like solving a mystery. You don’t know what exactly happened or why it happened — all you know is that something’s wrong and you need to fix it. To guide you through the hassle of troubleshooting the dreaded HTTP 500 Internal ServerContinue Reading

Even the best on-page SEO efforts aren’t enough to rank on Google. Today, the search engine accounts for over 200 factors when it determines a SERP’s pecking order, so it’s nearly impossible to optimize your website and content for each of its ranking factors. But even though you can’t optimizeContinue Reading

What is Google Search Console? GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. At anyContinue Reading

If you spend time optimizing your blog or website’s content, headers, subheaders, and meta descriptions for search engines, the following image should alarm you: Today, Google’s search engine results pages (SERPs) deliver just as many image results as they do text-based results. The screenshot above is the first SERP GoogleContinue Reading

Ask any professional athlete or business executive how they became successful, and they’ll tell you they mastered a process. By figuring out which of their habits led to success, which didn’t, and learning from past successes and failures, they could improve their efficiency, effectiveness, and productivity at work. But implementingContinue Reading

Oftentimes, marketers focus heavily on Google when vying for traffic. For instance, I’m willing to bet your SEO meetings revolve largely around the topic of Google, with questions like, “How’s our organic search?” “How can we capture page one on Google?” “How can we write the winning featured snippet?” DuringContinue Reading

Every marketer has a story about getting penalized by Google. Although many websites have evidently been punished (not just by big algorithmic updates, but also by one of the 400,000 tiny manual actions Google takes), the average marketer or webmaster hasn’t noticed when they have. According to Kissmetrics, only 5%Continue Reading