With 2020 well underway, it’s worth noting that social media platforms are just as relevant as they were before when it comes to lead and revenue generation. According to Social Media Today, 71% of consumers who have had a positive experience with a brand on social media are more likelyContinue Reading
When you think of Snapchat, what do you think of? Personally, I think of a single thing: “It’s crazy how much marketing opportunity there is on this app.” Now, you may be thinking, “There’s no way,” or “Which one is Snapchat, again?” (if you need a reminder, it’s the yellowContinue Reading
Today, there are over three billion active social media users. This implies that about 40 percent of the world’s population is actively using Facebook, Twitter, YouTube, Snapchat, Instagram, and other social platforms. The next implication is that your target audience is most likely among these users. And thus, to getContinue Reading
Having a Company Page on LinkedIn is essential. It gives you the opportunity to take part in conversations important to your brand, engage with and grow your audience, and leverage your current employees to spread your mission. On November 13th, LinkedIn relaunched Company Pages as LinkedIn Pages, adding new featuresContinue Reading
Did you know an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags? Hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image. Here’sContinue Reading
I’ll just come right out and say it: The internet has a massive mess to clean up. You may have heard about it. For instance, earlier this month, you may have followed the testimony from senior leaders at Facebook, Twitter, and Google that outlined, in detail, the quantity and natureContinue Reading
Following its April 2017 white paper investigating the potential misuse of its platform, Facebook announced yesterday that it would be instituting new efforts to detect and block content — and accompanying ad spends — from fake accounts. It’s the latest result of investigations into potential use of the social networkContinue Reading