Between writing a new blog post, posting on social media, and strategizing for a new email campaign, it’s hard to look back and see what’s driving traffic to your site and what isn’t.Continue Reading
At this point, most Clubhouse content is still highly experimental. However, one major theme to note is that it’s users want to hear from people — not just brands. Because Clubhouse’s users crave authentic human discussion, they’ll likely disengage from rooms that prioritize promotional content over a relatable conversation.Continue Reading
These social media templates cover every stage of the social marketing journey. From planning and creating content, to publishing posts…Continue Reading
Audio streaming has garnered a lot of attention recently. Chances are you’ve heard of Clubhouse, the audio streaming app used….Everything You Need to Know About Twitter Spaces, the Clubhouse Rival Continue Reading
If you have a business, you likely spend a lot of your time trying to dig up the latest social…Continue Reading
This article is not about politics. No matter whom you support in the social media versus the now former president of the US, one thing is for sure: you should never put all your eggs in one basket. Especially when that basket is not yours.Continue Reading
A few reports this week have disclosed that Signal is experimenting with cryptocurrencies and may even introduce its own coin. The tech newsletter called Platformer said that Signal was toying with a Stellar derivative called Mobilecoin, which is a token built using the Stellar blockchain.Continue Reading
It’s common wisdom that the internet is forever. Country superstar Brad Paisley even wrote a song about it, for goodness…Continue Reading
A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you’re trying to reach. AsContinue Reading
“The only constant is change,” Greek philosopher Heraclitus has famously said. We can’t prove it, but we’re pretty sure he was talking about Facebook updates. Sometimes its changes delight (see: the introduction of Messenger). Sometimes they cause mass outrage (see: literally any time the interface is redesigned). But one thing’sContinue Reading
We’re approaching the end of 2020, and what a year it’s been. From the Australian bushfires to the COVID-19 pandemic, and the outcry against racial inequality resulting in the Black Lives Matter movement gaining global momentum, day to day life has changed for many of us. Our ability to connectContinue Reading
With 2020 well underway, it’s worth noting that social media platforms are just as relevant as they were before when it comes to lead and revenue generation. According to Social Media Today, 71% of consumers who have had a positive experience with a brand on social media are more likelyContinue Reading
When you think of Snapchat, what do you think of? Personally, I think of a single thing: “It’s crazy how much marketing opportunity there is on this app.” Now, you may be thinking, “There’s no way,” or “Which one is Snapchat, again?” (if you need a reminder, it’s the yellowContinue Reading
According to HubSpot’s social media team, the video-based social app TikTok is “leaking” with brand opportunities. The one-year-old platform, which allows users to make short, looping videos with special effects and musical overlays, is booming with more than 500 million monthly active users — most of them young= adults. WhileContinue Reading