In May, agencies got creative with alternative advertising mediums. While there were still plenty of traditional video and print ads on our radar, some crafty designers and copywriters turned to apps, bottled scents, modeling clay, and even an icy road trip to get their messages across. Among other things, this month’sContinue Reading
Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs. Whatever the case may be, there’s always at least one area that you can stand to improve. In otherContinue Reading
In 2016, 96% of Google’s revenue came from paid search (or pay-per-click) advertising. Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you ensure it drives ROI for your company? How do you even do a Google AdWords campaign? To help youContinue Reading
Did you know that the average technology user in the United States spends nearly 11 hours per day looking at screens? Sure, a lot of that time is spent at work on computers and mobile devices, but the rest of it is spent at home. And as it turns out, exposureContinue Reading
Nine years ago, a stay-at-home mom ordered the Mindset Mastery Program (back when it was still called the FTMF). Later that year we met at a conference, and we’ve been friends ever since, even though it’s been a few years since we’ve seen each other in person. But last week I got a message from her husbandContinue Reading
Some time ago I held a special Mentor Training for those who graduate with Honors from the Mindset Mastery™ Program and want to learn how to effectively (and profitably) mentor others in the principles of “right thinking”. It was designed for those who were ready to take their skill and expertise to the next level.Continue Reading
At most companies, it can feel like marketing and sales are far from being on the same team. According to the 2017 State of Inbound report, fewer than half of marketers would describe their respective companies’ Sales and Marketing teams as “generally aligned.” And that’s a problem. Here at HubSpot,Continue Reading
We write a lot about artificial intelligence here at HubSpot. You might be excited about it, or slightly concerned that AI will take your job — and then take over the world. And while AI is important and interesting, I’m going to ask you to put a pin in thatContinue Reading
According to the latest Radicati report, the total number of business and consumer emails sent and received in 2017 is likely to reach 269 billion. And that number is expected to jump to 319.6 billion by 2021. Email marketing isn’t going anywhere. But there’s a big catch. With so manyContinue Reading
I strive to provide life-changing content at no charge, and for those who need extra help, I offer additional products and services. By focusing on what I can GIVE, over 50,000 people have requested my information; and many of them tell their friends about me. This has been an effectiveContinue Reading
The other day, I was airing some grievances to a friend. The whining topic du jour: artificial intelligence, or AI. “Every time I hear about it, I think, ‘Sure, that’s cool,’” I said. “But sometimes I wish it would slow down — there’s so much happening there, and so fast.”Continue Reading
These days, the phrase “content is king” still holds true (to an extent). But the rules surrounding content production as well as our understanding of it as marketers has changed. No longer is it about having content in spades, it’s all about quality. Having one great piece of content isContinue Reading
The inbound movement has always been about one thing: being relevant and truly helpful to your audience. This approach shouldn’t change, but as technology and internal company relationships change, marketers and salespeople must learn how to adapt to better serve their customers. To better understand how our relationships with consumersContinue Reading