When Backlinko released its analysis of 10,000 Google Home voice queries — we were fascinated. After all, we do spend a good chunk of time around here thinking, talking, and writing about voice search. Heck — I even filled my home with three different smart speakers to see which oneContinue Reading
To understand how Instagram’s algorithm works, it’s important to consider the purpose behind it: the algorithm aims to delight you. If it doesn’t show you interesting and engaging content, you’ll exit the app. The algorithm needs to keep you scrolling. How does the Instagram Algorithm work? When deciding how highContinue Reading
I stumbled onto an old message while looking for something else, and it’s prompted me to bring together in one place a few different conversations I’ve had on this topic. It’s not organized in any particular way, and my newsletter is already long overdue, so I’m going to just shareContinue Reading
When dreams get shattered, we can still find joy by looking for a new normal. This young man inspires me: [affilinet_performance_ad size=728×90]Continue Reading
Every marketer has a story about getting penalized by Google. Although many websites have evidently been punished (not just by big algorithmic updates, but also by one of the 400,000 tiny manual actions Google takes), the average marketer or webmaster hasn’t noticed when they have. According to Kissmetrics, only 5%Continue Reading
In the search for top talent, every recruiter prefers an informed candidate. Why? Informed candidates make the hiring process easier by asking smarter questions, doing the necessary research on the company, and tailoring their expectations to the role they’re applying for. So how can these job-seeking unicorns be spotted? HereContinue Reading
Hello, everyone. Welcome to Wednesday. Allow us to introduce “Unriddled” — the HubSpot Marketing Blog’s mid-week digest of the tech news you need to know. This week, we’ve got stories from Google, Amazon, Instagram, and more. So when the volume of stories of these has you asking, “Hold up. WhatContinue Reading
“I’m not comfortable putting my name on this.” I received this comment once from a colleague at a previous employer, responding to an article I wrote for him under his byline. But when I dug in, I found that his issue with the piece were a few small errors thatContinue Reading
You may remember my previous article about Vanessa, and Tender Mercies. Even when we don’t get exactly what we want, noticing the little blessings can help us qualify for more. As I said before, she has suffered a run of unfortunate events, but notice her attitude. She notices, documents, andContinue Reading
Over the years, I’ve gone from being excited about vision boards, to absolutely hating vision boards (as I explained in this podcast), and back to thinking vision boards are pretty great. As you can tell, my experience has been a love/hate relationship with vision boards. But regardless of how aContinue Reading
When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed. Between video explainers on Facebook, Game of Thrones, and Netflix, that average is closer to my daily minimum time spent watching videos. After all, 2017 is “the year of video” — why shouldn’tContinue Reading
Before you break any email marketing habits or best practices, it’s important to first understand why they work. Once you’ve mastered basic email content creation, you’ll be in a better position to experiment and test certain components of your strategy. In today’s ultra-competitive email landscape, you need to perform testsContinue Reading
In November 2017, Facebook began internally testing Messenger Broadcast: a service for businesses that allows them to send marketing content to users, without building a bot. Last week, the social media platform announced that Messenger Broadcast would be available for testing to select Page administrators in the U.S., Mexico, andContinue Reading
For certain types of email subject lines, the answer is … Probably. That might be surprising to marketers. For a long time, AI has been either an over-hyped set of technologies that didn’t deliver on their promises or it’s been a pie-in-the-sky idea that didn’t translate into real-world applications. My,Continue Reading