Office workers can pretty universally agree that buzzwords suck, but we’re all still guilty of peppering them into an email or a presentation here and there. There are certainly worse ways to bother your coworkers than corporate jargon, but intentionally cutting them out of your daily conversations can only benefitContinue Reading
Staying in forward motion, even when things look bleak, does more for lining up your success than you realize. (Don’t forget: If you’re afraid you’ll fall, at least fall forward.) I like to think of what happens when you’re standing in a still pool of water. As long as youContinue Reading
Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job. Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of theContinue Reading
In April 2016, Facebook launched Facebook Live: a live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed. Since its launch, live streaming video has grown in popularity, with 16% of marketers broadcasting it in 2016. Facebook Live is particularly popular —Continue Reading
When it comes to marketing tactics, unfortunately there is no “Best if Used By” dates. But that doesn’t mean what worked last year — or even last week — will work today. In fact, some of the most popular digital marketing trends have reached the end of their shelf lifeContinue Reading
If you’re anything like most people, you can probably rattle off 100 different things you’d rather do than dig through your inbox. It starts to feel like a chore, because what’s in there isn’t very interesting. In fact, only 21% of consumers reported that they’ve received a memorable promotional emailContinue Reading
This is a longer article. If you’re feeling noncommittal at the moment, don’t read it. Save it. Bookmark this page for later, when you have more time. You’ll be glad you did, especially if your goal is to write articles of your own. Articles that lure readers in slowly, carefully,Continue Reading
I’m obsessed with fall and I don’t care who knows it. Give me a deliciously divisive seasonal latte, a freshly fallen leaves scented–candle, and ask Alexa to turn up the “Spooky Sounds,” because fall is here and I am here for it. Brands also love fall. It gives them the chanceContinue Reading
Amanda van der Gulik interviews me on how to apply the principles of prosperity while raising a young family, and how to teach children about money. Discover how the lessons can be applied as adults, too for greater abundance. Resources mentioned on the audio: Jackrabbit Factor free download Wealth PrinciplesContinue Reading
Recently it was necessary for me to write “my story” again, explaining the circumstances around how we discovered the prinicples I now teach and tripled our income in just a few months. As I wrote, I mentioned how I had personally hit an emotional “rock bottom” just before things beganContinue Reading
When you’re selecting cover photos, shared images, and other social media assets, knowing the basic image dimensions might not cut it. What if you want to make sure a certain part of your cover photo isn’t obstructed by your profile photo? And what’s the difference between shared link thumbnails, orContinue Reading
First and foremost, I need to give credit where credit is due. The idea for this post spawned from Steve Rayson’s incredibly interesting and well-researched post, “We Analyzed 100 Million Headlines. Here’s What We Learned.” Yes — I even borrowed the headline structure. But if you haven’t read Steve’s post,Continue Reading
As of March 2017, Facebook had 1.28 billion active users each day, and over 85% of those users were outside of the U.S. and Canada. With such a large portion of the world using Facebook, marketers everywhere know Facebook is an ideal place to reach and engage new audiences. You’veContinue Reading
When Brian McGrory, Editor-in-Chief of The Boston Globe, gave a talk at HubSpot’s Cambridge office this summer, he told us a story about a crucial leadership lesson he learned during his early days as head editor. At night, Brian would answer emails before bed, and it became a daily routineContinue Reading